| By Business Wire |
Article Rating: |
|
| October 10, 2012 05:30 AM EDT |
Reads: |
191 |
Research and Markets (http://www.researchandmarkets.com/research/rqndnm/profile_of_baidu)
has announced the addition of the "Profile
of Baidu" company profile to their offering.
Baidu is a Chinese-language search engine that enables users to find
websites, audio, video and image files based on key word search terms.
The company offers a variety of other online community services
including blogging, instant messaging, a collaborative encyclopaedia,
mobile search and more. Listed on NASDAQ, it is one of the most
prominent Chinese Internet companies. As Google is in North America, it
is relevant to business media companies active in China as Baidu.com is
absorbing large segments of advertising spend which would once have
naturally been directed towards speciality publishers and B2B online
platforms. So, maintaining a solid understanding of what the company is
doing is vital to any business competing for B2B marketing spend in the
Chinese market.
According to market research firm, Analysys International, in the fourth
quarter of 2011, Baidu was the market leading search engine in China
with a 78% market share. Google was a distant second with 17%. As of
13th March 2012, Baidu.com placed fifth on Alexa.com's Global Top 500, a
list which ranks websites based on user traffic and Alexa.com ranks
Baidu number one within China.
Beijing-based Baidu was founded in 2000 and had 10,887 employees at the
end of 2010. The company listed on NASDAQ in August 2005. Revenues in
2011 were US$2.3 billion (RMB 15 billion) - that represents a huge
year-on-year increase of 83%. Net income attributable to the company in
the year also jumped impressively reaching 88% or US$1.1 billion (RMB
6.6 billion). Diluted earnings per share in the period were RMB 18.99
(US$3.02). The company's market capitalization is approximately US$48
billion.
Topics Covered:
Company Background
Company History - Key Milestones
Recent Developments In Corporate Strategy
Key Products And Markets
Major Competitors
Financial Data (As Of 13 March 2012)
Future Developments
Senior Management
Contact Information
Figure 1: Stock Price Performance Of Baidu, Nasdaq Index And Bsg B2B
Media Index In The Past 12 Months
For more information visit http://www.researchandmarkets.com/research/rqndnm/profile_of_baidu
