|By Business Wire||
|October 10, 2012 07:03 AM EDT||
Evolve Media Corp., an integrated digital media company, announced today a global partnership in Canada and Australia with Wikia. With more than 2 million unique visitors in Canada (comScore, July 2012), Wikia operates the world’s largest network of collaboratively published video game, entertainment, and lifestyle content on the web through a trusted and customizable platform designed to help people share what they know and love. Wikia’s online advertising inventory will be represented under Evolve’s Gorilla Nation sales division.
The ultimate destination for influential entertainment, Wikia users seek to create and collaborate around deep, curated content on their favorite shows, movies, games and more. Currently, Wikia maintains over 200,000 wikis across an impressive array of subjects, spanning virtually all aspects of popular culture, from video games, TV and movies to sports, food, fashion, and current events.
Best known for their global video game reach, visitors to the Wikia Video Games hub can choose from more than 65,000 game wikis and 2.48 million pages of gaming content, which average more than 25,000 user edits each day. Meanwhile, Wikia Entertainment houses hundreds of super communities that collaborate around major fan-favorite films and shows.
“We’re thrilled to have the expertise and contacts at Gorilla Nation to help accelerate our business in these key markets,” said Bob Huseby, SVP Sales for Wikia. “Demand for our web and mobile video game and entertainment audiences is growing faster than we can scale locally.”
“Wikia has shown impressive growth in their content-rich communities, especially those in gaming and entertainment—making it a perfect fit for Gorilla Nation; our sales division that has perfected the art of engaging entertainment enthusiasts,” said Angela Kinsella, Senior Director of Business Development for Evolve Media Corp. “Based on our successful track record of building beyond-the-banner campaigns, we’re certain that this partnership will be highly beneficial for both readers and advertisers alike.”
About Evolve Media:
Evolve Media Corp (www.evolvemediacorp.com) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, and Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.