|By Marketwire .||
|October 10, 2012 06:39 PM EDT||
EL SEGUNDO, CA -- (Marketwire) -- 10/10/12 -- David&Goliath Founder and Chief Creative Officer David Angelo was honored by The Weingart Partners at its ninth annual soirée, "An Enchanting Evening of the Great Gatsby." The Oct. 6 event was held at the SLS Hotel at Beverly Hills and showcased the series of videos that the ad agency produced about addressing homelessness in the city.
The Weingart Partners is comprised of professionals who volunteer their time and resources to fundraising events and activities in support of The Weingart Center Association.
"I am humbled with this honor by The Weingart Partners," said Angelo. "Weingart's greatest challenge lies in creating relevance in a world where it's so easy to look the other way. It is my hope that our work showed the L.A. community what a difference we can all make and that every person has a chance to realize his or her potential."
In 2009, David&Goliath approached The Weingart Center and offered their services pro bono. To help break the cycle of homelessness, David&Goliath began production on a video series titled "The Weingart Project" that highlighted the homeless population on Skid Row.
Two of David&Goliath's videos, "Coffins" and "Chalk," raised awareness about the issue. In "Coffins," the agency explained that every day in L.A., a person who lives on the streets often dies there. To illustrate the point, the agency placed coffins throughout Los Angeles and gave residents a look at how big and how real the problem is. "Chalk" showed what life on the streets was really like for the people who live there.
The videos had the same call to action for viewers as well as instructions on how to donate $10 through via their mobile devices. [Note: To send a mobile donation from your phone, text "HomelessLA" to 20222 to donate $10 to the Weingart Center to benefit its on-site services including: transitional housing; case management; substance abuse recovery; medical and mental health treatment; education; workforce development; permanent supportive housing; and family services.]
David&Goliath's goal was to get people to be part of a collective belief system by showing that every person has a chance to realize his or her potential, and sometimes, they just need a helping hand.
Founded in 1999, David&Goliath is a full-service independent creative agency with offices in Los Angeles, London and Frankfurt. Dedicated to thinking creatively about any and all ways to build its clients' business, David&Goliath arms itself with the knowledge, resources and firepower needed to build and protect brands in this ever-changing media landscape. Current clients include Kia Motors, California Lottery, Universal Studios and MGM Resorts (Monte Carlo and New York-New York), to name a few. The agency's mission is to be the antithesis of the traditional advertising agency -- no strings, no conflicts, no limitations.
David&Goliath was named 2011 Small Agency of the Year (76-150 Employees) at Ad Age's Small Agency Awards.
Brave in the face of goliath marketing challenges, David&Goliath is about overcoming something big. For more information, visit www.dng.com.
About Weingart Center
The Weingart Center transforms lives by providing high-quality human services to homeless men and women, giving them hope and the tools needed to lead productive lives off the streets. More than ever, the homeless on Skid Row need our help to once again become self sufficient members of society. On-site services include: transitional housing; case management; substance abuse recovery; medical and mental health treatment; education; workforce development; permanent supportive housing; and family services.
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