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Sales Simplicity Wins Top “Vision Gold” Award from Constructech for Sales Automation Technology That Brings 10-12% Net Margins to Logan Homes

Sales Simplicity Software, the widely acknowledged leader in sales automation, dynamic content management, and reporting for the homebuilder and real-estate sectors, today announced that it has won another technology award. Sales Simplicity was recognized with a Constructech “Vision Gold” Award for the sales automation technology that enables the extraordinary performance and operational efficiency of Logan Homes.

Today, Logan Homes builds in seven communities and will start 150 homes in 2012, making the company a Top 200 homebuilder nationally. Logan Homes’ average home size is 2,300 square feet, with an average sale price of $300,000. Along with other technology providers that include BuilderMT and CG Visions, Sales Simplicity’s technology super-charges Logan Homes sales and options-selection process with such efficiency that it consistently nets a 10-12% margin. That performance puts Logan Homes solidly in the elite class of the most-successful and profitable homebuilders in North America.

“The leadership at Logan Homes recognizes the value of sales automation, and they called in the best technology available to get the job done right. That’s Sales Simplicity, and we’re grateful for this award,” said Barry Forbes, Sales Simplicity’s president. “The award highlights the profitability potential that has made Sales Simplicity the #1 selling CRM / sales automation system for homebuilders in North America and Australia.”

About Sales Simplicity

Sales Simplicity Software, Inc., based in Chandler, Arizona, is the creator and marketer of leading Sales Automation, Content Management, Lead Management, eMarketing and Reporting Management tools for new single-family, semi-custom and custom homes; condo, multi-family, realtor and senior living providers. For more information about Sales Simplicity, call (480) 892-2500 or visit In Australia, Sales Simplicity is represented by DATABUILD, a division of ITW Australia. Telephone: 1300-656-790, or visit DATABUILD on the web:

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