LONDON, October 12, 2012 /PRNewswire/ --

Lidl has launched its largest ever range of baking products during National Baking Week (13^th - 21^st October) to satisfy the growing trend amongst UK consumers for home baking.

     (Logo: http://photos.prnewswire.com/prnh/20120920/562717 )

According to MINTEL, sales of home baking products reached an estimated £550 million in 2011 due to the nostalgic feeling associated with home baking. A feeling that is reflected in the emerging popularity of programmes such as The Great British Bake-off, Masterchef and the continuing cult following of chefs such as Nigella Lawson, and the Hairy Bakers.

In answer to this public enthusiasm for innovative home cooking, Lidl has introduced 15 products to its listed range, and 12 products as limited edition items with the potential for more lines to be added.

In addition to that, Lidl is currently trialling in-store bakeries in a select number of stores across the country to ascertain if demand is there for freshly baked products in store. If the trial proves successful, the in-store bakeries will be rolled out across all 600 Lidl stores in the UK.

Notes to editors:

New Lidl Baking Range

                      Product
       Brand        Description      Weight   Retail Price  Availability
 
                  Flaked Blanched
       Märsch         Almonds         100g        59p      Limited Edition
                  Ground Blanched
                    Californian
       Märsch         Almonds         200g      GBP1.09    Limited Edition
        ATCO     Desiccated Coconut   200g        95p      Limited Edition
     Fin Carré   Cooking Chocolate    200g        89p        Listed Line
        Amko     Shredded Beef Suet   250g        69p        Listed Line
         -        Whole Hazelnuts     200g      GBP1.49    Limited Edition
         -         Whole Almonds      200g      GBP1.49    Limited Edition
      McEnnedy      Pancake Mix       200g        99p        Listed Line
      Belbake    Marzipan Assorted    500g      GBP1.69    Limited Edition
                   Ready To Roll
      Belbake          Icing          500g      GBP1.49    Limited Edition
      Belbake        Mixed Peel       200g        57p      Limited Edition
      Belbake      Glacé Cherries     200g        99p      Limited Edition
      Tate and    Fairtrade Light
        Lyle      Brown Soft Sugar     1kg      GBP1.78      Listed Line
      Tate and     Fairtrade Dark
        Lyle      Brown Soft Sugar     1kg      GBP1.78      Listed Line
                   Bicarbonate Of
      Belbake           Soda          200g        65p        Listed Line
      Belbake      Baking Powder      170g        73p        Listed Line
                  Victoria Sponge
     Jane Asher         Mix           225g        49p        Listed Line
     Jane Asher     Dumpling Mix      227g        59p        Listed Line
     Jane Asher     Crumble Mix       225g        39p        Listed Line
     Jane Asher      Batter Mix       128g        19p        Listed Line
       Lyle's       Golden Syrup      907g      GBP1.95      Listed Line
                      Natural
      Belbake       Flavourings       38ml        79p        Listed Line
      Belbake    Natural Colourings   38ml        79p        Listed Line
      Belbake    Dried Mixed Fruit    500g      GBP1.19    Limited Edition
     Rivercote       Cornflour        400g        69p        Listed Line
                    Traditional
      Belbake        Mincemeat        822g      GBP1.79    Limited Edition
                  Luxury Mincemeat
       Deluxe         Assorted        411g      GBP1.29    Limited Edition

About Lidl UK:

Lidl's history goes back to the 1930s, when Lidl & Schwarz Grocery Wholesale was founded in Germany. The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe. Lidl is now well established as a major European food retailer.

Since establishing themselves in the UK in 1994, they have grown consistently and today have more than 600 stores. Lidl takes pride in providing top quality products at the lowest possible prices throughout the country. Besides food they also have twice weekly special offers ranging from Cycling gear to Angling accessories, Computers to BBQ specials. These offers change on a Monday and a Thursday and are subject to availability. For more information and a convenient store locator visit http://www.lidl.co.uk.