|By Marketwire .||
|October 12, 2012 04:00 AM EDT||
CARLSBAD, CA -- (Marketwire) -- 10/12/12 -- Most businesses know the importance of online presence, but many do not know how to increase traffic. Even if business owners finally get the traffic they want to their website, they struggle converting that traffic to net profit. MaxAudience, a leader in the online marketing sector, has created a system for small to medium size businesses that increases traffic to their website while converting that traffic to significant profits.
"Today, business owners don't want to keep wasting money on advertising for small profit gains," said CEO McIntyre. "They want results. The web is also the first place most potential customers go when researching purchase of products or services whether on their phone, tablet or computer. Its our job at MaxAudience to take that customer, drive them to our clients website and convert them to revenue as fast as possible."
In fact, according to the Search Engine Journal (SEJ), "SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate."
"Imagine a business used to doing most of its advertising through old media," said Maxaudience Marketing Manager Matt Smith, "and multiplying they're close rate and revenue by almost 9 times. This is the kind of growth we've experienced with our online marketing techniques."
So how can businesses grow their business online? MaxAudience uses proven strategies to:
- Ensure a company is found online and that new clients will contact the company
- Convert those contacts into sales, whether via email or phone
- Retain these new clients, increase the company's referral base and maintain an ongoing relationship with the clients.
McIntyre warns that although the buying public has gone digital, businesses should not dismiss basic marketing principles. "It all boils down to relationships. We build the foundation. It's up to the business owners themselves to foster those relationships and ultimately increase profits."
MaxAudience offers several cost-effective marketing packages, designed to meet the needs of all companies, regardless of size or how long they have been in business. Silver and gold packages include home page creation and search engine optimization (SEO); keyword research; monthly management of Google, Yahoo and Bing profiles; commercial video; reputation management; and more. Bonus packages focus on social media sites Facebook and Twitter, banner ads and landing pages. Fully customized solutions are available for businesses with $1 million-plus revenues.