SYS-CON MEDIA Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Yeshim Deniz

Blog Feed Post

Trick or treat and vendor fun games

Trick or treat and vendor fun games

By Greg Schulz

StorageIO industry trends cloud, virtualization and big data

In the spirit of Halloween and zombies season, a couple of thoughts come to mind about vendor tricks and treats. This is an industry trends and perspectives post, part of an ongoing series looking at various technology and fun topics.

The first trick or treat game pertains to the blame game; you know either when something breaks, or at the other extreme, before you have even made a decision to buy something. The trick or treat game for decision-making goes something like this.

StorageIO industry trends cloud, virtualization and big data

Vendor "A" says products succeed with their solution while failure results with solution from "B" when doing "X". Otoh, vendor "B" claims that "X" will fail when using a solution from vendor "A". In fact you can pick what you want to substitute for "X", perhaps VDI, Big Data, Little Data, Backup, Archive, Analytics, Private Cloud, Public Cloud, Hybrid Cloud, eDiscovery you name it.

This is not complicated math or big data problem requiring a high performance computing (HPC) platform. A HPC Zetta-Flop processing ability using 512 bit addressing of 9.9 (e.g. 1 nine) PettaBytes of battery backed DRAM and an IO capability of 9.99999 (e.g. 5 9"s) trillion 8 bit IOPS to do table pivots or runge kutta numerical analysis, map reduce, SAS or other modeling with optional iProduct or Android interface are not needed.

image of StorageIO big data HPC cloud storageimage of StorageIO big data HPC cloud storage
StorageIO images of touring Texas Advanced Computing (e.g. HPC) Center

Can you solve this equation? Hint it does not need a PhD or any other advance degree. Another hint, if you have ever been at any side of the technology product and services decision-making table, regardless of the costume you wore, you should know the answer.

Of course the question of would "X" fail regardless of who or what "A" or "B" let alone a "C", "D" or "F"? In other words, it is not the solution, technology, vendor or provider, rather the problem or perhaps even lack thereof that is the issue. Or is it a case where there is a solution from "A", "B" or any others that is looking for a problem, and if it is the wrong problem, there can be a wrong solution thus failure?

StorageIO industry trends cloud, virtualization and big data

Another trick or treat game is vendors public relations (PR) or analyst relations (AR) people to ask for one thing and delivery or ask another. For example, some vendor, service provider, their marketing AR and PR people or surrogates make contact wanting to tell of various success and failure story. Of course, this is usually their success and somebody else"s failure, or their victory over something or someone who sometimes can be interesting. Of course, there are also the treats to get you to listen to the above, such as tempt you with a project if you meet with their subject, which may be a trick of a disappearing treat (e.g. magic, poof it is gone after the discussion).

There is another AR and PR trick and treat where they offer on behalf of their representative organization or client to a perspective or exclusive insight on their competitor. Of course the treat from their perspective is that they will generously expose all that is wrong with what a competitor is saying about their own (e.g. the competitors) product.

StorageIO industry trends cloud, virtualization and big data

Let me get this straight, I am not supposed to believe what somebody says about his or her own product, however supposed to believe what a competitor says is wrong with the competitions product, and what is right with his or her own product.

Hmm, ok, so let me get this straight, a competitor say "A" wants to tell me what somebody say from "B" has told me is wrong and I should schedule a visit with a truth squad member from "A" to get the record set straight about "B"?

Does that mean then that I go to "B" for a rebuttal, as well as an update about "A" from "B", assuming that what "A" has told me is also false about themselves, and perhaps about "B" or any other?

Too be fair, depending on your level of trust and confidence in either a vendor, their personal or surrogates, you might tend to believe more from them vs. others, or at least until you been tricked after given treats. There may be some that have been tricked, or they tried applying to many treats to present a story that behind the costume might be a bit scary.

StorageIO industry trends cloud, virtualization and big data

Having been through enough of these, and I candidly believe that sometimes "A" or "B" or any other party actually do believe that they have more or better info about their competitor, and that they can convince somebody about what their competitor is doing better than the competitor can. I also believe that there are people out there who will go to "A" or "B" and believe what they are told by based on their preference, bias or interests.

When I hear from vendors, VARs, solution or service providers and others, it"s interesting hearing point, counter point and so forth, however if time is limited, I"am more interested in hearing from such as "A" about them, what they are doing, where success, where challenges, where going and if applicable, under NDA go into more detail.

StorageIO industry trends cloud, virtualization and big data

Customer success stories are good, however again, if interested in what works, what kind of works, or what does not work, chances are when looking for G2 vs. GQ, a non-scripted customer conversation or perspective of the good, the bad and the ugly is preferred, even if under NDA. Again, if time is limited which it usually is, focus on what is being done with your solution, where it is going and if compelled send follow-up material that can of course include MUD and FUD about others if that is your preference.

Then there is when during a 30 minute briefing, the vendor or solution provider is still talking about trends, customer pain points, what competitors are doing at 21 minutes into the call with no sign of an announcement, update or news in site.

Lets not forget about the trick where the vendor marketing or PR person reaches out and says that the CEO, CMO, CTO or some other CxO or Chief Jailable Officer (CJO) wants to talk with you. Part of the trick is when the CxO actually makes it to the briefing and is not ready, does not know why the call is occurring, or, thinks that a request for an audience has been made with them for an interview or something else.

StorageIO industry trends cloud, virtualization and big data

A treat is when 3 to 4 minutes into a briefing, the vendor or solution provider has already framed up what and why they are doing something. This means getting to what they are announcing or planning on doing and getting into a conversation to discuss what they are doing and making good follow-up content and resources available.

StorageIO industry trends cloud, virtualization and big data

Sometimes a treat is when a briefer goes on auto pilot nailing their script for 29 of a 30 minute session then use the last-minute to ask if there are any questions. The reason autopilot briefings can be a treat is when they are going over what is in the slide deck, webex, or press release thus affording an opportunity to get caught up on other things while talk at you. Hmm, perhaps need to consider playing some tricks in reward for those kind of treats? ;)

StorageIO industry trends cloud, virtualization and big data

Do not be scared, not everybody is out to trick you with treats, and not all treats have tricks attached to them. Be prepared, figure out who is playing tricks with treats, and who has treats without tricks.

Oh, and as a former IT customer, vendor and analyst, one of my favorites is contact information of my dogs to vendors who require registration on their web sites for basic things such as data sheets. Another is supplying contact information of competing vendors sales reps to vendors who also require registration for basic data sheets or what should otherwise be generally available information as opposed to more premium treats. Of course there are many more fun tricks, however lets leave those alone for now.

Watch out for tricks and treats, have a safe and fun Zombie (aka Halloween) season.

Ok, nuff said, see you while out and about this fall and don't forget to take part in the ongoing zombie technology poll.

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

More Stories By Greg Schulz

Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

Latest Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
10ZiG Technology is a leading provider of endpoints for a Virtual Desktop Infrastructure environment. Our fast and reliable hardware is VMware, Citrix and Microsoft ready and designed to handle all ranges of usage - from task-based to sophisticated CAD/CAM users. 10ZiG prides itself in being one of the only companies whose sole focus is in Thin Clients and Zero Clients for VDI. This focus allows us to provide a truly unique level of personal service and customization that is a rare find in th...
Using serverless computing has a number of obvious benefits over traditional application infrastructure - you pay only for what you use, scale up or down immediately to match supply with demand, and avoid operating any server infrastructure at all. However, implementing maintainable and scalable applications using serverless computing services like AWS Lambda poses a number of challenges. The absence of long-lived, user-managed servers means that states cannot be maintained by the service. Lo...
Serverless applications increase developer productivity and time to market, by freeing engineers from spending time on infrastructure provisioning, configuration and management. Serverless also simplifies Operations and reduces cost - as the Kubernetes container infrastructure required to run these applications is automatically spun up and scaled precisely with the workload, to optimally handle all runtime requests. Recent advances in open source technology now allow organizations to run Serv...
Take advantage of autoscaling, and high availability for Kubernetes with no worry about infrastructure. Be the Rockstar and avoid all the hurdles of deploying Kubernetes. So Why not take Heat and automate the setup of your Kubernetes cluster? Why not give project owners a Heat Stack to deploy Kubernetes whenever they want to? Hoping to share how anyone can use Heat to deploy Kubernetes on OpenStack and customize to their liking. This is a tried and true method that I've used on my OpenSta...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, will discuss how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galer...
Signs of a shift in the usage of public clouds are everywhere. Previously, as organizations outgrew old IT methods, the natural answer was to try the public cloud approach; however, the public platform alone is not a complete solution. Complaints include unpredictable/escalating costs and mounting security concerns in the public cloud. Ultimately, public cloud adoption can ultimately mean a shift of IT pains instead of a resolution. That's why the move to hybrid, custom, and multi-cloud will ...
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
Take advantage of autoscaling, and high availability for Kubernetes with no worry about infrastructure. Be the Rockstar and avoid all the hurdles of deploying Kubernetes. So Why not take Heat and automate the setup of your Kubernetes cluster? Why not give project owners a Heat Stack to deploy Kubernetes whenever they want to? Hoping to share how anyone can use Heat to deploy Kubernetes on OpenStack and customize to their liking. This is a tried and true method that I've used on my OpenSta...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Emil Sayegh is an early pioneer of cloud computing and is recognized as one of the industry's true veterans. A cloud visionary, he is credited with launching and leading the cloud computing and hosting businesses for HP, Rackspace, and Codero. Emil built the Rackspace cloud business while serving as the company's GM of the Cloud Computing Division. Earlier at Rackspace he served as VP of the Product Group and launched the company's private cloud and hosted exchange services. He later moved o...
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
Using serverless computing has a number of obvious benefits over traditional application infrastructure - you pay only for what you use, scale up or down immediately to match supply with demand, and avoid operating any server infrastructure at all. However, implementing maintainable and scalable applications using serverless computing services like AWS Lambda poses a number of challenges. The absence of long-lived, user-managed servers means that states cannot be maintained by the service. Lo...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...