|By Business Wire||
|October 15, 2012 10:00 AM EDT||
TargetSpot, the largest Digital Audio advertising network, today announced that it has appointed Mitch Kline as its new Vice President of Radio Sales. In this role, Mitch will be leading TargetSpot’s Internet Radio advertising sales initiatives focused on Broadcast budgets. He will oversee a national team of sellers dedicated to working with radio advertisers as they incorporate Digital Audio into their media strategy, and he will join TargetSpot’s senior executive team.
Mitch brings to TargetSpot over 25 years of advertising sales experience. He has held key leadership roles in the radio, media, and entertainment sectors, most recently serving as Executive Vice President and Director of Sales for Univision Radio, the largest Hispanic radio group in the United States. There, he oversaw all of Univision’s Network, National Spot, and Local sales. Mitch supervised 270 sellers and 100 managers across the country and was a contributor to several of the company’s key strategic initiatives. Prior to that, he spent 19 years with Katz Media Group, where he held several senior sales management positions. During this time, he helped develop Katz’s first digital business unit, and oversaw the training of over 200 key sales personnel nationwide. Additionally, Mitch managed the rep firms Amcast and Banner Radio.
“Mitch is a senior leader that is highly regarded in the industry for his thought leadership and exceptional sales management, and we are thrilled that he has chosen to join the TargetSpot team and lead our radio sales efforts,” said Eyal Goldwerger, Chief Executive Officer of TargetSpot. “As more and more marketers tap TargetSpot’s growing network of Internet Radio properties to reach highly engaged and responsive listeners, Mitch’s deep expertise and proven track record will help us drive the industry, and our clients’ businesses, forward.”
TargetSpot is the largest Digital Audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its self-service platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefitting from real time reporting and analytics. TargetSpot has more than 85 distribution partners, including CBS RADIO, ABC News Radio, Univision, Entercom, Live 365, and Slacker. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.