Appsnack, a division of Exponential that delivers app-like creative experiences across mobile and tablet, has been selected as a top finalist in iMedia’s annual “Next Wave Start-Up Challenge and Showcase.”

Appsnack will compete against three other finalists in the “mobile campaign management and analysis” category during the iMedia Breakthrough Summit. The Summit, themed this year, “keeping pace with the mobile consumer,” hosts about 350 senior-level agency, brand marketer and marketing technology executives.

Appsnack helps brands and their agencies build rich, engaging, app-like creative experiences that reach audiences at scale, across mobile and tablet.

The Summit’s “Next Wave Start-Up Challenge and Showcase” highlights the most promising early-stage start-ups in the mobile marketing realm. Appsnack was chosen by iMedia’s Next Wave Advisory Board as one of 11 finalists to present their companies’ value proposition on stage at the iMedia Breakthrough Summit on October 14-17 in Austin, Texas. The audience will text their votes for the winners of each category to be announced at the awards dinner on Tuesday, October 16.

“We are excited to reach the final stage in this competition and are honoured to achieve this recognition just four months after our launch,” said Sandy Shanman, Appsnack general manager. “We’re looking forward to sharing our ideas with the thought leaders in our space and are thrilled at the opportunity to showcase our passion for building app-like experiences across mobile and tablet.”

Appsnack (www.appsnack.com) helps brands and their agencies build rich engaging app-like creative experiences reaching audiences at scale across mobile and tablet. It is a division of Exponential Interactive, the global digital advertising company that also owns global display advertising provider Tribal Fusion, engagement video platform Firefly Video and in-stream video advertising specialist AdoTube. Exponential is headquartered in Emeryville, California and offers its solution in 26 countries worldwide.