| By Business Wire |
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| October 16, 2012 06:35 AM EDT |
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IMN,
the digital marketing company that delivers branded newsletters and
content for vertical markets, today announced details of its forthcoming
webinar, “How
Engaged Are Your Customers?” During the webinar, IMN will be
presenting the results and key takeaways from a recently completed,
multi-industry content marketing survey, as well and outlining the four
key components for leveraging content to build customer loyalty and
engagement.
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Who:
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Craig Fitzgerald, editorial director, IMN
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C.C.
Chapman, recognized expert in online and social media and
co-author of “Content
Rules”
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What:
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Market insights from IMN’s recent survey of marketers
involved in their company’s content marketing program.
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The results revealed that finding and sourcing relevant content and
internal resource constraints were the top two roadblocks to
successful content marketing programs that promoted company
awareness, engaged customers and prospects and increased customer
loyalty.
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Other key takeaways from the survey will be shared, including:
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-- Content marketing program priorities and goals
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-- The structure of the programs in place and how such programs are
measured
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-- Common challenges and internal content sources
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In addition, the hosts will discuss the four key components for
leveraging content to build customer and prospect loyalty and
retention.
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When:
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Tuesday, October 16 from 2:00 p.m. to 2:45 p.m. EDT
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How:
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For more details about the webinar and to register, visit: http://bit.ly/PZAPZ0.
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About IMN
IMN is the digital
marketing company that delivers branded
newsletters and content for more than 3,000 organizations
worldwide. By combining custom, vertically-oriented content with
advanced publishing technology and services, IMN enables companies to
engage with their prospects and customers to drive business results via
email, mobile and social platforms. In addition to taking advantage of
IMN’s expertise within the automotive, banking and direct selling
industries, customers benefit from analytics-based intelligence that
provides insight into buying behavior and purchase preferences to
successfully encourage brand loyalty and generate leads. For more
information, visit http://www.imninc.com
or the IMN
Blog. Follow IMN on Twitter @loyaltydriver
or engage on the IMN
Facebook brand page.
Copyright © 2012 iMakeNews. All Rights Reserved. All
other brand names, product names, or trademarks belong to their
respective holders.
