|By Business Wire||
|October 16, 2012 11:42 AM EDT||
NewsRight, LLC (www.newsright.com), announces a licensing agreement with Cision (www.cision.com), the leading provider of cloud-based PR software and tools for the marketing and public relations industry. This relationship will allow original news content from nearly 1,000 digital publications to be available for distribution to Cision’s enterprise clients for their internal use.
The NewsRight catalog provides content from leading news publishers including Hearst Newspapers, E.W. Scripps, Lee Enterprises, A.H. Belo, Tampa Bay Times and The Christian Science Monitor. Under the arrangement, Cision will also work with NewsRight on data measurements covering the content.
“This arrangement with NewsRight will allow Cision to have access to and use of a broad selection of quality news sources, while providing flexibility and consistency in acquiring additional content and data through a single relationship,” said Dawn Conway, SVP of Global Content Licensing for Cision. “We look forward to working with news content enriched by NewsRight’s services,” she added.
“The ever evolving public relations industry is driven by a constant stream of news coverage from a wide array of information outlets,” said Lisa Klem Wilson, Senior Vice President of Sales, for NewsRight. “We are excited to team up with Cision, a global leader of solutions for PR professionals so that enterprises everywhere can be assured of immediate access to and use of authenticated news content that they can rely on under a convenient licensing model,” she added.
The Cision, NewsRight arrangement will allow:
- Acquisition of content from a growing list of editorial sources;
- Delivery of authenticated copies of published news content, including, from platforms that have implemented digital access requirements;
- Acquisition of data metrics on the content;
- Syndication to other public relations agencies; and
- Syndication to other public relations software companies.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use Cision products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Cision is present in Europe, North America and Asia, has partners in over 125 countries. For more information, visit www.cision.com.
NewsRight, LLC connects organizations that invest in news reporting with companies whose products and services rely on editorial content and consistent media analytics. NewsRight provides convenient feeds of licensed news content and media data from a growing network of digital sources under flexible business arrangements. For more information, visit www.newsright.com.