| By Business Wire |
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| October 17, 2012 06:11 PM EDT |
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Viewers are watching more TV now than ever — just not how they used to,
according to the 2,306 participants of a new research study from TVGuide.com
presented today at Ad
Age's Social Engagement/Social TV Conference. Here are three viewing
trends that are changing TV forever:
1. On demand and streaming are increasingly driving discovery. Forty-two
percent are watching more streaming content than last year, and 89
percent of respondents said that they discovered new shows on demand or
online after episodes or seasons aired.
2. People are watching more paid videos. It's not all freebies!
Thirty percent of respondents who pay for video said that they are
watching more paid video than they did in 2011.
3. Many people are using mobile devices to watch TV. We found
that 68 percent of respondents are watching one to five hours of video
per week via apps on their mobile devices (including on our own TV Guide
app for iPhone®, iPad® and iPod touch®, which is available for free from
the App Store).
About TV Guide Digital
TV Guide Digital includes TVGuide.com, reaching more than 25 million
unique visitors per month, and TV Guide Mobile applications for iPhone,
Android, and iPad with 8 million installations and over 2 million active
users. TV Guide Digital recently launched Watchlist, a ground-breaking,
award-winning product that personalizes entertainment discovery and
boasts more than 750,000 registered users. TVGuide.com is a one-stop
entertainment destination for online television, news, community and TV
listings. The site’s Online Video Guide allows users to watch virtually
any and every available full-length TV episode from all the major
broadcast and cable television networks. TVGuide.com is ranked #1 by
Nielsen’s “TV and Entertainment” category for attracting the “most
engaged” users who average four visits and 13 minutes per month and 22
page views per person. In addition, TVGuide.com is attracting a young
and affluent fan base – nearly half are under 35 years old and 26
percent earn a household income of more than $100K a year.
