SYS-CON MEDIA Authors: Stacy Gorkoff, Yung Chou, Bob Gourley, RealWire News Distribution, Paul Miller

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CFIA/Allergy Alert: Undeclared Wheat in Certain Piller's Brand Sub Pac Classic and Sliced Pepperoni Products

OTTAWA, ONTARIO -- (Marketwire) -- 10/20/12 --

Product photos are available at http://bit.ly/TDYFIU.

The Canadian Food Inspection Agency (CFIA) and Piller's Fine Foods are warning people with allergies to wheat and / or sensitivity to gluten not to serve or consume Piller's brand Sub Pac Classic and Sliced Pepperoni products described below. The affected products contain wheat which is not declared on the label.

The following Piller's brand luncheon meat products are affected by this alert.


--------------------------------------------------------------------
Product Name              Size                 UPC  Best Before date
--------------------------------------------------------------------
Pepperoni                                                 2012 NO 01
 Sliced                                                   2012 NO 20
                                                          2012 NO 27
                                                          2012 DE 03
                                                          2012 DE 05
                     6 x 500 g     0 69401 04605 5        2012 DE 13
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Sub Pac Classic                                           2012 OC 18
 $5 (Pepperoni,                                           2012 NO 19
 Luncheon Meat,                                           2012 NO 20
 Smoked Ham)                                              2012 NO 27
                         400 g     0 69401 03613 1        2012 DE 05
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Sub Pac Classic                                           2012 SE 11
 (Pepperoni,                                              2012 SE 20
 Luncheon Meat,                                           2012 SE 26
 Smoked Ham)                                              2012 OC 11
                                                          2012 OC 25
                                                          2012 NO 01
                                                          2012 NO 12
                                                          2012 NO 20
                                                          2012 NO 23
                                                          2012 NO 27
                         250 g     0 78427 03605 6        2012 DE 07
--------------------------------------------------------------------

These products were distributed in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec. However, they may have been distributed in other provinces.

There have been no reported illnesses associated with the consumption of these products.

Consumption of these products may cause a serious or life-threatening reaction in persons with allergies to wheat. Also, these products represent a health risk to gluten sensitive individuals / Celiac sufferers.

Piller's Fine Foods, Waterloo, ON is voluntarily recalling the affected products from the marketplace. The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call one of the following numbers:

Piller's Fine Foods at 1-800-265-2628, weekdays between 8:30 am - 5:00 pm or Voice mail may be left at (519) 743-1412 ext. 351;

CFIA at 1 800 442-2342 / TTY 1 800 465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on the most common food allergens, visit the Food Allergens web page at: http://www.inspection.gc.ca/english/fssa/labeti/allerg/allerge.shtml.

For information on all food recalls, visit the CFIA's Food Recall Report at: http://active.inspection.gc.ca/eng/corp/recarapp_dbe.asp.

To find out more about receiving recalls by e-mail, and other food safety facts, visit: www.foodsafety.gc.ca. Food and consumer product recalls are also available at http://www.healthycanadians.gc.ca.

Contacts:
Media enquiries:
Piller's Fine Foods
1-800-265-2628, weekdays between 8:30 am - 5:00 pm or
Voice mail may be left at (519) 743-1412 ext. 351
Or by e-mail at info@pillers.com

CFIA Media Relations
613-773-6600

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