|By Business Wire||
|October 23, 2012 12:01 AM EDT||
Bestselling author Bob Mayer today launches a payments application for the battery-powered Dynamics ePlate™ credit card device. The innovative offering lets consumers earn exclusive Bob Mayer books with every purchase.
When the Bob Mayer experience™ is selected, a consumer will earn a book from the Bob Mayer collection for the first $25 the consumer spends using their ePlate™. The ebook is delivered instantly to their mobile phone the second the purchase is completed. Subsequent purchases help earn additional books in the collection. Upon completing the library, the consumer will receive a pre-publication exclusive (The Authors Edition) of the book Bob Mayer is currently writing. This version of the work will also include extra chapters and other exclusive content only available to Dynamics ePlate™ users.
Consumers can sign up for a battery-powered Dynamics ePlate™ credit card device at dynamicsinc.com/bobmayer.
“My readers can now earn my books with their everyday purchases,” said Bob. “The Dynamics ePlate device has created a first-of-its-kind way for my readers to connect with my writing.”
“Bob Mayer’s exclusive content can be enjoyed by first-time Bob Mayer readers or Bob Mayer enthusiasts,” said Jeff Mullen, CEO of Dynamics. “The Bob Mayer experience lets users of the ePlate™ device obtain books they may have missed and get an exclusive first look at upcoming titles.”
The ePlate™ credit card device is subject to a credit approval.
How It Works
ePlate™ is connected to an ecosystem of experience™ providers that each deliver an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video at www.dynamicsinc.com.
About Dynamics Inc.
Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.
About Bob Mayer
NY Times bestselling author Bob Mayer has had over 50 books published. His books have hit the NY Times, Publishers Weekly, Wall Street Journal and numerous other bestseller lists. His book The Jefferson Allegiance, was released independently and reached #2 overall in sales on Nook. Bob Mayer grew up in the Bronx. He entered West Point and volunteered and passed selection for the Special Forces as a Green Beret. Mayer’s obsession with mythology and his vast knowledge of Special Forces, mixed with his strong desire to learn from history, is the foundation for his science fiction series Atlantis, Area 51 and Psychic Warrior. Mayer is a master at blending elements of truth into all of his thrillers, leaving the reader questioning what is real and what isn’t. Mayer’s military background, coupled with his deep desire to understand the past and how it affects our future, gives his writing a rich flavor not to be missed.