Evil Genius Designs makes history again today with the national launch of the first mobile game payments application for the battery-powered Dynamics ePlate™ credit card device. The innovative offering lets consumers earn in-game items for Black Friday™: The Game with every purchase.

When the Black Friday™: The Game experience™ is selected, a consumer will earn game currency, power-ups and exclusive items anywhere they use their Dynamics ePlate™ credit card device. The items are delivered to the game on their mobile phone the second the purchase is completed.

Consumers can sign up for a battery-powered Dynamics ePlate™ credit card device at dynamicsinc.com/blackfriday.

“Taking mobile gaming beyond the phone and into payments with Dynamics ePlate is simply amazing,” said Tracy Kobeda Brown, Evil Genius Designs CEO & Founder. “ePlate’s gamification of payments will allow users to impact their games as they make everyday purchases.”

“Evil Genius has developed a groundbreaking offering for ePlate users with Black Friday™: The Game,” said Jeff Mullen, CEO of Dynamics. “Now, each purchase a consumer makes with an ePlate device can impact a game.”

The ePlate™ credit card device is subject to a credit approval.

How It Works

ePlate™ is connected to an ecosystem of experience™ providers that each deliver an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video at www.dynamicsinc.com.

About Dynamics Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.

About Evil Genius Designs

Evil Genius Designs Inc. was founded in 2009 as a spin-off from Carnegie Mellon University’s Entertainment Technology Center by Tracy Kobeda Brown, CEO and President. Evil Genius Designs is a boutique design group specializing in game creation and implementation, interactive experiences and brand engagement. The company’s flagship platform, Get in Line Games™, brings interactive crowd based gaming to venues such as amusement parks, sporting events, concerts, movies and interactive television. Selected in 2010 to the PepsiCo10, the company and its technology were recognized for its unique game platform at engaging crowds, acquiring customers and driving brand affinities. Headquartered in Pittsburgh, PA, the company has worked with several Fortune 500 organizations to bring gaming to mobile, website and real world physical locations. Additional information on the company can be located at www.evilgeniusdesigns.com.