|By Business Wire||
|October 23, 2012 12:01 AM EDT||
FitOrbit makes history again today with the national launch of the first fitness payments application for the battery-powered Dynamics ePlate™ credit card device. This innovative offering will allow consumers to earn access to personal trainers with every purchase.
When the FitOrbit experience™ is selected, a consumer will earn free weeks of FitOrbit’s revolutionary personal training service as they use their Dynamics ePlate™ credit card device for their everyday purchases. FitOrbit is an online platform that connects clients to a personal trainer, who delivers a complete lifestyle package including a smartly personalized workout regimen, a realistic meal plan, plus anytime, everywhere support.
“We’ve worked hard to make personal training accessible and providing a First Fitness Experience™ application only furthers that goal,” said Jennifer McCarthy, Vice President of Operations of FitOrbit, Inc. “Consumers are now able to gain access to a personal trainer through their daily purchases.”
“The FitOrbit experience™ application shows the power and diversity of the ePlate™ platform,” said Jeff Mullen, CEO of Dynamics. “If a user has an urge to be fitness conscious, that user can immediately switch over to the FitOrbit experience and start earning free weeks of fitness.”
Consumers can sign up for a battery-powered Dynamics ePlate™ credit card device at www.dynamicsinc.com/fitorbit.
The ePlate™ credit card device is subject to a credit approval.
How It Works
ePlate™ is connected to an ecosystem of experience™ providers that each deliver an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video at www.dynamicsinc.com.
About FitOrbit, Inc.
Launched in June 2009 by one of the fitness industry's reigning icons, Jake Steinfeld of “Body by Jake” fame, FitOrbit provides real personal trainers and weight loss plans for $10/week. FitOrbit's investors include healthcare giant WellPoint, Spark Capital, Polar Capital and Ron Conway. Subscribers receive a full lifestyle package including an ideally matched trainer, a smartly personalized workout regimen, realistic meal plan, plus 24/7 support. Each user's dedicated trainer provides the constant motivation, guidance and irreplaceable human touch vital to weight loss success, which is also fully accessible via the FitOrbit for iPhone app. FitOrbit is available at FitOrbit.com and is also sold through diet foods leader Jenny Craig and fitness celebrities including Jackie Warner. Based in Los Angeles, California, FitOrbit is a place where fitness revolves around its members. For more information, visit www.fitorbit.com.
About Dynamics Inc.
Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.