|By PR Newswire||
|June 27, 2006 01:00 PM EDT|
BELLEVUE, Wash., June 27 /PRNewswire/ -- Zango, an online media company, and Eyetide, a company revolutionizing the distribution of media assets via the Internet, today announced a partnership making Eyetide's premium collection of screensavers available for free to Zango users. The Zango desktop advertising solution provides a monetization vehicle for Eyetide's media assets.
Utilizing cutting-edge photo-distribution technology, Eyetide turns the idle computer screen into a new media channel, allowing users to view rich interactive content as screensavers on their desktops. These screensavers update regularly with new images and other interactive and dynamic media, including video. The Zango partnership makes Eyetide's premium screensaver application available at no cost to Zango's world-wide user base, a compelling and unique addition to Zango's burgeoning content catalog of sought-after online videos, games, music, tools and utilities.
"Zango's Content Economy model makes it possible for Internet content creators and publishing entrepreneurs of all sizes to earn additional revenue through interactive advertising," said Jim Kiles, CEO of Eyetide Media, Inc. "The Zango partnership is already providing us with an impressive revenue stream as a result of tapping into the online media company's network of more than 20 million users."
More than 50 Eyetide screensavers are now available at Zango.com. Collections offered include animals and nature, sports, celebrities and entertainment.
"Desktop customization is a trend that appeals to all ages and demographics," said York Baur, executive vice president of business development at Zango. "Partnering with Eyetide enables Zango users to access Eyetide's premium collection of rich, interactive content and also creates a unique proposition for Eyetide to sustain a competitive advantage. With Zango's industry-leading monetization capability, Eyetide can now reach consumers interested in receiving free content supported by time-shifted advertising, which increases the company's visibility and access to a broader audience."
Eyetide Media, Inc. has created an end-to-end software platform that revolutionizes the way media assets are distributed and viewed via the Internet. The Eyetide Viewer(TM) turns the idle computer screen into a new media channel, allowing partners to broadcast rich interactive content directly to users' desktops every day. To date, more than seven million users have downloaded the Eyetide Viewer, and billions of branded images have been viewed.
A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers'growing demand for free, sought-after online videos, games, music, tools and utilities giving them greater choice and control over when, where, and how they access them. Zango's Content Economy vision enables content creators to monetize and distribute their content, provides publishers with valuable content as well as a way to make money from their web traffic, and delivers to advertisers industry leading ROI by way of a receptive consumer audience at the precise time through time- shifted ad delivery that they are most likely to be making a purchasing decision. Committed to safe and ethical practices, Zango welcomes more than 200,000 new opt-in consumers every day. For more information, visit http://www.zango.com/.Zango
CONTACT: Jim Kiles of Eyetide, +1-415-388-2276, or [email protected]; or
Cory Magnus of Zango, +1-425-279-1205, or [email protected]; or Crystal Brown of
Infotech Strategies, +1-202-585-0256, or [email protected], for Zango
Web site: http://www.zango.com/