emotive today announced the general availability of their integrated end-to-end SaaS platform for mobile application development and deployment. The announcement addresses the increasing demand for robust, contextual mobile applications using multiple devices and business applications.

“To address the significant gaps in current mobile application development products and technologies, we have delivered a comprehensive platform that enables developers to rapidly build, deploy and manage mobile applications,” said CEO John Hubinger. “Developers can now create and deliver rich, compelling value based mobile applications to users and customers using their existing web development skills,” John explained.

John continued, “A critical component of this capability is running on a cloud infrastructure that is global in its reach, and reliable beyond the expectations of any customer, large or small, and trusted by enterprises. Additionally, our software stack is open-sourced, running a combination of technologies from Java, NodeJS, Grails to Mongo.db. We chose Windows Azure as it meets these stringent requirements.”

emotive’s main capabilities are:

• Integrated mobile SaaS platform to develop and deploy applications
• Hybrid development model - JavaScript, JQuery, CSS3 and HTML5
• Web based designer tools
• Write once, deploy instantly on multiple device types
• Push notification delivers applications and rich media
• Maximum response time through leading edge data caching
• Open API’s (REST) for effective and efficient connectivity
• SAML2/OATH security
• User and application management

“With the rise of apps and the explosion of devices, businesses are facing a proliferation of management and performance challenges,” said Kim Akers, General Manager, Microsoft (NASDAQ: MSFT). “Cloud solutions like emotive built on Windows Azure help developers rapidly deploy and manage mobile applications.”

The combination of this unique platform and reliability and reach of Windows Azure provides customers a unique value proposition that extends the scope of their enterprise applications beyond the desktop.

About emotive

emotive is the next generation, mobile cloud platform that delivers everything application developers need to build fast, secure, scalable enterprise mobile apps. Only emotive allows developers to create and deploy intuitive, content-rich mobile applications using HTML5,CSS3,JavaScript,JQuery and JQuery mobile. Our customers and partners leverage cloud processing, integrate with existing enterprise systems and use native device features. emotive based solutions solve the hardest mobility problems such as cross platform support, push notifications, offline access and federated identity management.

By reusing existing skills, web assets and an open standards based development approach, developers slash development time over traditional and native mobile application approaches, drive down development and deployment costs and avoid vendor lock-in.

emotive is the first end-to-end, integrated solution, built by enterprise developers for enterprise developers. emotive is a private company headquartered in Oakland, California.