|By Business Wire||
|October 23, 2012 09:06 AM EDT|
This holiday season, the Family iBoard® - a private social network designed to keep families connected no matter where they live - reminds families to keep online safety top of mind as consumers spend more time on social networks to plan holiday gatherings, and chronicle them by sharing photos and messages throughout the season and into the New Year. Facebook’s significant milestone of reaching one billion users demonstrates consumers’ willingness to share information about their personal lives in a public way. However, 94 percent of consumers consider privacy an issue, according to a recent TRUSTe survey, with 58 percent of respondents expressly indicating they ‘do not like’ online behavioral advertising.
“Now is a perfect time for families to learn best practices and private alternatives as they celebrate this holiday season using digital tools,” said Chris Gentile, founder and CEO of Family iBoard.
With that in mind, Family iBoard urges families to remember the following considerations:
- Are your “privacy” settings really private?: While privacy settings in public social networks like Facebook can dictate who can see content you share initially, there is no security measure that stops a person on your “private network” from taking a screen grab or right clicking on a photo to share it wherever they like. Remember, if you don’t want information broadcast, refrain from posting it at all.
- Think twice before posting where you are: Many social networks allow consumers to share their location publicly. If consumers post about their holiday travel plans, they could be tipping off burglars scouring the Internet in search of new targets. It is also important to be careful when posting photos. Often times, photo sharing, especially those taken from mobile phones, includes geographical information, which means you are broadcasting your location sometimes without realizing it.
- Communicate your personal digital preferences with extended family: Many new parents are hesitant to share photos or identities of their children online, and all parents should be. While close family and friends who you see regularly may understand these preferences, extended family members who you only see during the holidays and special occasions may be unaware. Remember to verbally communicate your preferences, and better yet, consider a private social network that will allow you and your family to share photos and memories safely.
- Stay humble, leave the gift sharing offline: This holiday season, you may have the good fortune to receive expensive items as gifts. While receiving premium gifts is always exciting and share-worthy, it could be in your best interest to only do so offline. Telling your close friends and family is one thing, but posting pictures and status updates of elaborate gifts may give your “followers” the wrong idea and make you a target to burglars.
“Sharing content digitally has become so ingrained in our everyday lives that it is easy to lose sight of serious security and privacy risks. And for children who have grown up in a digital world, it is even less of a priority,” said Gentile. “As more consumers post updates and photos on their social networks this holiday season, it is more important than ever for families to be aware of the long and short-term impact of sharing personal information in a public realm, in addition to the private and secure options available.”
Especially during the holidays—as celebration is taken to a digital forum—it is important to practice safe online habits and consider private alternatives when it comes to sharing information via social networks that is just meant for family. The Family iBoard® is a first-of-its-kind desktop, and soon-to-be mobile application, that provides families with a truly private social network that ensures digital content is distributed to family members only. The Family iBoard is an advertising-free and closed network, so there is no selling of personal data. All content stays only in the Family iBoard and cannot be viewed outside of the application, shared or printed without permission. And precious holiday memories are preserved in a digital safe deposit box for generations to come.
The Family iBoard is available via a free 30-day trial. After the trial period, there is a one-time Private Family Network set-up fee of $19.99, which includes 15 GB of storage and an additional 10 GB for every active member in the network. The yearly membership cost is $7.99 for each Family iBoard member.
iBoard Inc. desktop and mobile applications represent a next generation social networking platform, bringing true privacy and security for both users and data while delivering custom features and functionality to meet each specific market and client needs. iBoard® products include proprietary and patent pending technologies that improve user functionality, interaction and customization, while maintaining high levels of security and privacy.
The iBoard array of applications includes Custom iBoards® which are designed and licensed for business, organizational and consumer use. Business to Business iBoards® have been utilized by Lexus, Ameriprise Financial, Country Music Television and others for communication, content distribution, training, production and creative. Consumer iBoards® have been utilized for ongoing B2C communication by companies, such as MTV Networks, Cablevision, DirecTV, Best Buy, Comcast, and Bell South, to deliver and distribute exclusive content to promote viewership and the acquisition of new products.