|By Business Wire||
|October 24, 2012 08:35 AM EDT||
Mobile devices permeate almost every merchant industry operation today, providing direct lines to consumer needs through mobile applications. However, the ubiquitous emergence of mobile payment systems threatens data security and ownership which is why Mocapay, a merchant-centric and mobile marketing solution provider, is standing at the forefront of mobile payment security and data ownership, addressing these technology concerns.
Mocapay is revitalizing the merchant’s data rights with its proprietary and secured technology. In many cases, data has been primarily owned by payment systems (like ISIS, Google Wallet, OpenTable, etc). Mocapay reminds merchants that mobile users will remain loyal to them if they invest in secure mobile app development. These investments allow the merchant to take back their ownership rights to data, control information and offers, grab customer attention, engage them, deliver results and satisfy customer needs.
“Merchants need to own their data, keep it secure and in a safe environment in order to satisfy the specific needs and wants of their customers,” says CEO of Mocapay Doug Dwyre.
Dwyre offers Top 3 Things for Merchants to Consider with Data Ownership:
Own Your Data
Merchants need to capture and leverage their customers’ data. Effective use of this data is a fantastic way for merchants to influence customer spending behavior.
Closing the Loop via POS
Data is the first step. In order to measure the effectiveness of promotions and campaigns, merchants need to be able to track (on an individual basis) each interaction with their customers. This starts at the point when merchants harvest customer data and ends when a purchase is made at the Point of Sale (virtual or physical).
Merchants have an obligation to ensure the safety of their customer data. For this reason, they should not distribute or share this data across the nation or globe. It’s not good practice to store consumer data on a handset device. For ultimate security data should be stored in a controlled environment. This will alleviate headaches and worries on the part of the merchant and the customer.
Merchants can capture and leverage their customer’s data through ownership and begin to influence customer’s spending behavior effectively. Mocapay’s technology gives merchants the ability to close the loop at the POS when merchants harvest customer data upon product purchase and individually track customer interactions with the mobile apps.
To learn more about mobile marketing, data ownership and closed-loop ROI, download Mocapay’s complimentary White Paper: “The ‘Holy Grail’ of Retail Marketing.”
Mocapay is a mobile platform for innovative merchants that offer an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants’ need for a new channel that will broaden their reach to customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.