|By PR Newswire||
|October 25, 2012 08:00 AM EDT||
NEW YORK, Oct. 25, 2012 /PRNewswire/ -- Frank Speiser, President and Co-founder and chairman of the board for SocialFlow, the industry-leading social media optimization technology company, announced the appointment of Missy Godfrey to the position of CEO. In this role, Godfrey will capitalize on her vast experience in the advertising and media industry to articulate SocialFlow's vision and value to Fortune 500 companies. She has spent a career building successful businesses and is recognized as an outstanding leader driving the efforts in start-up expansion initiatives, launches, turn-arounds and corporate growth strategies.
Said Speiser, "I am very pleased to bring Missy Godfrey in as CEO of SocialFlow. Her deep experience building and propelling companies to the next level of growth will be crucial to us as global brands and businesses seek solutions for success in social media." Speiser continues, "When SocialFlow was in the beginning phases of growth, Missy impressed us with the counsel she provided and her immediate grasp of what we were doing and our vision for the company. Her experience with early-stage tech companies makes her the best person to explain the SocialFlow value proposition as brands look to leverage social data technology for media, commerce and brand building strategies."
Said Godfrey, "Frank has always known that the key to solving the problem of audience attention on social was understanding both what people were talking about right now and to what subjects they were willing to pay attention." She continues, "SocialFlow provides highly differentiated, predictive analytic tools that allow brands to capture attention, develop deep engagement and drive results in real time across the leading social platforms. This is the performance that brands are demanding and I recognize that SocialFlow is poised for tremendous growth. I am excited to work with Frank and the entire SocialFlow team as we continue to grow the business."
Godfrey's first step in building world class sales and marketing capabilities is the appointment of Lee Jones, a seasoned media executive with expertise in digital, print and mobile industries to the position of Chief Revenue Officer. Said Godfrey, "Lee has more than 20 years experience in publishing and sales for some of the most well-known media brands in the country. His experience across numerous industries makes him uniquely qualified to communicate SocialFlow's ability to deliver measurable ROI to key decision makers."
Jones was most recently SVP of Advertising for USA TODAY. Lee's previous experience includes serving as President of Tribune 360, and Publisher of Inc., Fast Company and Entrepreneur magazines. He also served as Senior Vice President, group publisher of Ziff Davis Publishing'. Lee began his career at Hearst Business Publishing, a division of the Hearst Corporation.
Godfrey spent over 20 years building and leading top sales and marketing teams in the media industry holding senior executive positions at Primedia, Worth, Hearst and American Express Publishing. Prior to joining SocialFlow, Godfrey was a Managing Director at North Sea Partners where she was instrumental in building the firm's merchant banking practice and Executive Alliance of operating executives in affiliation with New Mountain Capital. Godfrey also advised nascent media and technology companies on strategies and serves on the boards of several innovative firms in the social commerce, mobile gaming and video curation sectors. In addition, Godfrey serves as a mentor for the ER Accelerator, working with a number of their portfolio companies in New York City.
SocialFlow is a leading social media marketing company offering businesses and brands a solutions-based approach to connecting paid, owned and earned media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of products that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company's social media strategy. SocialFlow also analyzes social signals and identifies for marketers when to buy Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach of successful content and connecting earned and paid strategies for Twitter and Facebook.
Founded in 2009, SocialFlow is home to a world-class research team that has produced many studies highlighting how social networks operate. They have uncovered surprising patterns of engagement and topical velocity and are able to visually capture the underlying network of relationships amongst users on a given topic. Based in New York City, SocialFlow has helped numerous well-respected brands such as the WSJ, Pepsi, Burberry, Forbes, Walmart, Buzzfeed and Stuart Weitzman, dramatically improve ROI and maximize clicks, conversions, likes, Retweets, shares and engagement.