OVERLAND PARK, Kan., June 28 /PRNewswire-FirstCall/ -- Brooke Franchise Corporation, a subsidiary of Brooke Corporation , announced that it has enhanced the location selection process for its independent insurance agents through the use of site analysis software from Claritas Inc., a marketing information resources company.

According to Brooke Franchise Corporation president, Shawn Lowry, Brooke chose Claritas based on the extensive background and expertise it brings in the fields of market, site and customer analytics. By combining Claritas' demographic and other demand databases with Brooke's proprietary information, the Claritas software system helps identify promising franchise office locations. Lowry stated, "Helping our independent insurance agents select good office locations is one of the most important benefits of belonging to the Brooke franchise system."

The Brooke Advertising Center's location analysis team utilizes the software to understand franchise success factors, such as key customer types, centers of activity and market characteristics. Team members recently attended a Claritas users' conference where they participated in training sessions and networked with other companies that use the program for site analysis and advertising purposes.

"This sophisticated software system easily performs market analysis to identify pockets of high growth, population density and product propensity," said Paul Dunfee, a regional sales vice president at Claritas Inc. "You can analyze entire markets to identify areas of opportunity, and then drill down into those areas for site-specific, micro-level analysis," he added.

About our company ... Brooke Franchise Corporation distributes insurance and related services through a network of more than 600 franchise locations. The Brooke organization was founded on the belief that local business owners distribute insurance and related services more efficiently than others if supported by a franchise system.

About Claritas Inc. ... Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their Web sites at http://www.claritas.com/ and http://www.vnu.com/ .

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This press release contains forward-looking statements. All forward- looking statements involve risks and uncertainties, and several factors could cause actual results to differ materially from those in the forward-looking statements. The following factors, among others, could cause actual results to differ from those indicated in the forward-looking statements: the uncertainty that the Company will achieve its short-term and long-term profitability and growth goals, uncertainties associated with market acceptance of and demand for the Company's products and services, the impact of competitive products and pricing, the dependence on third-party suppliers and their pricing, its ability to meet product demand, the availability of funding sources, the exposure to market risks, uncertainties associated with the development of technology, changes in the law and in economic, political and regulatory environments, changes in management, the dependence on intellectual property rights, the effectiveness of internal controls, and risks and factors described from time to time in reports and registration statements filed by Brooke Corporation with the Securities and Exchange Commission. A more complete description of Brooke's business is provided in Brooke Corporation's most recent annual, quarterly and current reports, which are available from Brooke Corporation without charge or at http://www.sec.gov/ .

CONTACT: Michele Friscia of Brooke Corporation, +1-913-661-0123,
frism@brookecorp.com , or Stephen F. Moore of Claritas Inc., +1-858-677-9634,
stmoore@claritas.com

Web site: http://www.brookecorp.com/
http://www.claritas.com/
http://www.vnu.com/