OAKLAND, Calif., Oct. 29, 2012 /PRNewswire/ -- HFS Consultants (HFS), a healthcare consulting company that specializes in healthcare management, operations and strategic planning, has expanded with the addition of a Healthcare Marketing and PR Services division.

"Today's rapidly changing healthcare landscape creates a need for hospitals and healthcare organizations to have a well-planned marketing and public relations program," says Richard Gianello, president of HFS. "To meet this need, we have added a marketing division. It is becoming clear to healthcare executives that they need to build their brands and increase visibility in their communities."

HFS's healthcare marketing and public relations services will include: crisis communication planning, training and support; focus groups, surveys and other marketing research; capital campaign marketing support; website design and development; email marketing; social media; advertising; news releases; event advisories; media relations; and marketing materials such as annual reports, brochures, videos and trade show exhibits.

Marketing veteran, Dennis Erokan, president of The Placemaking Group, which has served as HFS's marketing team for the past two years, will head up the new division. The marketing team will operate from HFS's corporate headquarters in Oakland, California.

For HFS Consultants, The Placemaking Group is conducting an integrated PR/marketing communications program. In addition to the healthcare arena, The Placemaking Group also provides services to businesses and organizations in several professional services areas and other industry sectors.

About HFS Consultants

HFS Consultants, now in its 22^nd year in business, is headquartered in Oakland, California and has offices throughout California and the U.S. The firm offers a broad range of services focused on the needs of hospitals and other healthcare facilities for financial, strategic, clinical and management operations. It specializes in assisting healthcare facilities position themselves for organizational and competitive change and growth. Clients include: Oakland Children's Hospital, Alameda County Hospital, Natividad Medical Center, Community Memorial Health System, Northbay Healthcare System and Kaiser.

For more information, visit http://www.hfsconsultants.com, or call 510-768-0066, or email: consultants@hfsconsultants.com

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Richard A. Gianello   
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SOURCE HFS Consultants