|By PR Newswire||
|October 30, 2012 07:03 AM EDT||
MANILA, Philippines, Oct. 30, 2012 /PRNewswire/ -- Globe Telecom achieved another rare feat by winning both the 2012 Frost & Sullivan Philippine Telecom Service Provider of the Year and 2012 Frost & Sullivan Philippine Broadband Service Provider of the Year awards from global business research and consulting firm Frost & Sullivan.
"These are truly exciting times for Globe. We are in the midst of an important milestone in the company's history with our transformation initiatives. Once again, we are at the forefront of innovation as we build a brand new network bringing into the Philippines a new benchmark in mobile service. We are also changing our IT systems that will make superior customer experience a reality in the telecom industry. Once in place, these will broaden the telecommunications horizon of the Philippines. We are effectively raising the bar of technology and service in the local telecom industry to bring us at par with the world's most advance telecom communities and practices," said Ernest L. Cu, President and CEO.
The Frost & Sullivan Awards are presented each year to the companies which exhibit excellence in Growth Strategy and Implementation, Degree of Innovation with New Products and Technologies, Leadership in Customer Value and Market Penetration in their respective industries.
"Globe Telecom outperformed the market average with 9.4% year-on-year growth to reach US$1.5 billion in revenue while its subscribers grew 13% by the end of the year. Besides performing well in its top line, Globe Telecom consistently maintained a strong EBITA margin of 51.8% last year," said Serene Chan, Industry Analyst, ICT practice, Frost & Sullivan Asia Pacific in reference to the Philippine Telecom Service Provider of the Year award received by Globe.
Chan added, "Its market share increase of 2.2% is indicative of an effective market penetration strategy via a strong brand message and compelling price plans for both the mobile and fixed communication services. We are confident that Globe Telecom will continue to deliver outstanding performance."
For the first half of 2012, Globe delivered another record performance with consolidated gross service revenues of P40.8 billion, 6% higher than last year's level of P38.4 billion. Mobile subscribers stood at 31.7 million as of end-June, up 12% from the same period in 2011.
On the other hand, Chan said that Globe Broadband performed exceedingly well in 2011, outperforming the market average. The Philippine Broadband of the Year award is a back-to-back achievement for Globe Broadband after also receiving the said recognition last year.
"Besides offering an attractive price proposition, Globe broadband differentiates itself by marketing its range of broadband plans under a refreshing and innovative 'Tattoo' brand name that relates to consumers' need for a modern and individualistic lifestyle. Its pricing strategy coupled with a strong brand message has made Globe broadband's products hugely popular," Chan said.
Nikko Acosta, Head of Globe Broadband business said: "Tattoo Broadband continues to innovate the brand, going beyond what is expected of a usual broadband service, to fully satisfy all the needs of our subscribers. Through the years, Tattoo has been the most preferred broadband service provider with superior performance in speed, value-for-money offers and reliability. This award validates that we are on track in providing the best broadband service for our subscribers."
Globe broadband revenues, in the first half of 2012, were up 13% year-on-year to P4.1 billion driven by a 22% growth in subscriber base from 1.3 million in the same period last year to 1.6 million.
From 2007 to 2011, Globe broadband service has grown by an average of 99% per year in subscriber base and 84% per year in service revenues.
Globe Press Room: www.globe.com.ph/press-room
SOURCE Globe Telecom