|By Business Wire||
|October 31, 2012 08:06 AM EDT||
Betable, the world’s only platform that enables developers to legally offer real-money play in their own games, today announced that it has welcomed game industry leaders Slingo Inc., Digital Chocolate and Murka Games as partners into its private beta program. This news comes two days after Big Fish Games announced that it launched a Betable-powered real-money version of its hit iOS title Big Fish Casino in the UK.
“The real-money gaming space is moving faster than anyone could have predicted and it’s exciting to have industry leaders implementing real-money into their games through Betable,” said Christopher Griffin, Founder & CEO of Betable. “Unlike recently announced IP licensing partnerships, Betable’s developers have the unique advantage of launching their own real-money games that they control. The freedom that Betable provides will be the backbone for innovation in real-money gaming and will allow developers to do what they do best: build great games and acquire users.”
Adds Rich Roberts, CEO of Slingo, “Slingo was the first social game to successfully move to real-money wagering in casinos more than 12 years ago. Our agreement with Betable puts us again at the forefront of iGaming by offering immediate engagement with the more than 30 million users outside the U.S. who have played Slingo on Facebook. Most notably, 20% of the players who have interacted with Slingo have wagered around the brand, and Betable will enable us to maximize that dynamic.”
“We are already seeing very positive signs that betting mechanics will play a major role in the future success of our social games and Betable lets us get out ahead of the pack,” said Jason Loia, Chief Operating Officer of Digital Chocolate. “The ability to control our own development without needing to get a gambling license made a partnership with Betable the best fit for our real-money gaming strategy.”
“With more than 20 million monthly active users playing Murka’s casino-style games, we know how hungry players are for real-money games,” said Max Polyakov, CEO of Murka Games. “Partnering with Betable is the best way for us to implement real-money play into future blockbuster titles, as well as existing ones including Slots Journey. We believe that our partnership with Betable will give Murka’s games the best average revenue per user in the industry.”
Betable streamlines years of complicated legal and technical challenges and millions of dollars of licensing fees into a simple API that requires basic programming skills to implement. Developers can use Betable to integrate real-money play quickly and easily into new or existing games.
Founded in 2011, Betable’s investors include firms Bullpen Capital, CrunchFund, FF Angel LLC, Greylock Discovery Fund, Morado Ventures, Start Fund/DST, Tekton Ventures, True Ventures, Venture51 and individual investors Marc Abramowitz, Scott Belsky, Reece Duca, Bjorn Evers, Auren Hoffman, Sean Knapp, Andrew Kofman, Howard Lindzon, Chris Larsen, Heather Sue Mercer, Yuri Milner, Dave Morin, Matt Ocko, Gil Penchina, Joshua Schachter, Arjun Sethi, Josh Spear, John Suliman, David Tisch, and Ray Tonsing.
Betable (https://developers.betable.com), the world’s first real-money gaming platform, is reinventing entertainment by merging the worlds of gaming and real-money game play. Betable provides the license, support and infrastructure that allow developers to legally integrate real-money gaming into their mobile and social games and applications. Betable is dedicated to providing players with world-leading security, player location and identity verification to keep their funds safe and to ensure responsible gaming. The company is privately held and is headquartered in London, England with an office in San Francisco, USA.