Research and Markets (http://www.researchandmarkets.com/research/frtb77/digital_economy) has announced the addition of the "Digital Economy - M-Commerce Insights" report to their offering.

Mobile commerce is one of the hottest sectors right now and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks - convenience. The enormous success of smart phones is linked to the Apps which are available and increasingly commercial models will be linked to these apps - which will result in further spectacular growth in m-commerce. Please note, a separate report is available on the global e-commerce sector and is titled: Digital Economy - E-Commerce Insights.

Key Developments

- In late February 2012 Facebook announced it had partnered with a number of mobile operators in order to provide streamlined billing practices;

- BuddeComm sees the development of m-wallets as a major breakthrough for the m-payment sector and beyond, and could indeed be a game changer;

- In 2012 the term SoLoMo is being much discussed when referring to developments in the m-commerce sector.

Topics Covered

1. Synopsis

2. Global m-commerce market

2.1 Mobile devices rise in popularity

2.2 M-commerce buzzword: SoLoMo

3. Key m-commerce sectors

3.1 NFC and M-Wallets

3.2 Mobile payments apps

3.3 M-banking

3.4 Mobile money transfer services

3.5 Mobile auctions

3.6 Mobile location shopping and marketing

3.7 Mobile vouchers, coupons and loyalty cards

3.8 Mobile advertising

4. Still waiting for in-store m-shopping

4.1.1 Can m-payment services be profitable in developing countries?

5. Case studies

5.2 M-commerce in China

5.3 Case study: FeliCa in Japan

6. Related reports

Table 1 - Global m-commerce revenue - 2013; 2015

Table 2 - Worldwide smart phone mobile device sales by quarter - 2009 - Q1 2012

Exhibit 1 - Mobile devices tipping point

Exhibit 2 -Mobile Apps examples across various sectors

Exhibit 3 - M-Commerce - key developments

Exhibit 4 - Money transfer services

Exhibit 5 - Foursquare - 2012

Exhibit 6 - M-PESA

Exhibit 7 - China's dominant e-commerce site

Companies Mentioned

- Facebook

- Foursquare

- Google

For more information visit http://www.researchandmarkets.com/research/frtb77/digital_economy