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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Kevin Jackson, Peter Silva

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The Hello Kitty for President Campaign Announces Support of the Red Cross & 826DC

TORRANCE, Calif., Nov. 2, 2012 /PRNewswire/ -- Continuing the Friendship Party's spirit of friendship & giving, Sanrio and the 'Hello Kitty for President' Campaign are proud to announce their support of the American Red Cross response to disasters such as Hurricane Sandy by making a donation to Hurricanes 2012. Sanrio will donate 100% of net proceeds from sales in the pop up shop at Hello Kitty's campaign headquarters. The pop up shop will offer collectible Hello Kitty for President political memorabilia including t-shirts, plush, key chains, signature 'bows' and much more.  The Hello Kitty Campaign headquarters and pop-up shop will be open November 1-6 at LivingSocial's 918 F Street in Washington, DC.

The Hello Kitty for President campaign will also continue to support 826DC, the Washington DC chapter of the 826 National network of nonprofit creative writing centers.  Donations will include  proceeds  from the sale of presidential themed Hello Kitty cupcakes from Georgetown Cupcake (locations nationwide and online at http://www.georgetowncupcake.com) as well as the sale of a specially designed 826 t-shirt.

Fans can donate to both the American Red Cross and 826DC on behalf of Hello Kitty.

High Res Images Are Available Upon Request

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the "small gift, big smile®" philosophy -- that a small gift can bring happiness and friendship to people of all ages.  For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.

SOURCE Sanrio

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