SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

Blog Feed Post

5 Signs You’ve Chosen the Wrong Cloud Services Provider

According to Microsoft, the number of small businesses entering the cloud business will triple in the next few years. So if you’ve already become a part of that statistic, you’ve made a wise choice. Unless, of course, you’ve picked the wrong provider to be your partner.

Picking the right partner is easier said than done. And when it comes to the cloud, it’s hard to tell one provider from the next. So if you can’t even tell them apart, how are you supposed to pick one that will help you grow during the next phase of your evolution?

Only you know what will be the right fit for your customers. But here are the five things you must understand about your vendors to make the right choice:

Type of cloud. There are significant differences between public, private, hybrid, and virtual private offerings. They all meet very specific business needs, but consumer interest and service-provider commoditization have caused businesses to misuse each offering. For example, Amazon (largely credited with the invention of the public cloud) targets the Web application development, testing and research communities. Although the terms and conditions specifically state what data should be placed in that cloud, it hasn’t stopped customers and their partners from moving mission-critical and other sensitive data there. It also hasn’t prevented service providers from building their own offerings on top of Amazon’s public infrastructure. It’s important to make sure that the abilities of the cloud you’ve chosen will be able to fulfill your customer’s business objectives. While the public cloud might be an inexpensive option, it doesn’t meet most standard business requirements for privacy and security. If you don’t know what kind of cloud you’re proposing to your customer, find out.

The “also” cloud. The Microsoft survey mentioned above also found an important fact that surprised the industry: Businesses that are looking to move more services to the cloud want to do so with the same vendor. Unfortunately, most pure-play cloud providers focus on doing one thing and doing it well (email, HPBX, desktop, etc). But now, based on customer demand, many of these providers (as well as traditional carriers) have decided to quickly cobble together additional cloud products or start reselling other clouds to look like all-in-one commercial offerings. Channel partners must ask the tough questions to understand if their provider is actually delivering that cloud or someone else’s “also” cloud.

Cloud infrastructure. IP lowers the barrier of entry for service providers as much as it does for customers. This means that it doesn’t take a lot of expense to start up a few servers and get in the game. The issue is that it takes a ton of money to do it right, and it’s the channel partner’s job to make sure its customers understand what they are getting into. Platform and software manufacturers, open-source or supported, dedicated or high-availability, speed and type of storage, geographic diversity, security and third-party auditing, and compliance on systems and process — these factors and more have to be considered, understood and dealt with by a channel partner. That’s not a trivial task that an organization can get involved with quickly and take lightly. Remember, just because a billion-dollar carrier is offering a cloud service doesn’t mean it has invested billions of dollars in its new cloud offering.

Oversimplifying and over promising. I often have potential customers tell me that our competition promised to help the customer move everything to the cloud and support its end-users, both for no additional fee. This is simply misleading. Despite what many cloud service providers tell you, moving to the cloud requires the customer’s IT staff, who know the business, to take part in the migration. There is no magic wand that makes everything appear in the cloud. These promises seem attractive to the channel partner because they can offer an on-ramp to the cloud without effort and expense. But when the service provider says “no,” your customer will be blaming you for your poor recommendation.

Misunderstanding continuity. It’s true that the cloud provides disaster recovery that customers generally can’t afford by themselves. A well-designed offering is built on the right equipment, in a proper enterprise-class data center, with high availability built in. However, moving something to the cloud does not mean that it’s served from all over the world automatically. Generally, cloud providers don’t move your customer’s critical apps and content, free of charge, to the West Coast if the East Coast experiences an outage, and vice versa. The customer will still have to buy resources elsewhere to make this happen. And while many cloud providers offer services to support this level of continuity, failures in the cloud are not unheard of. The bottom line: Setting the wrong expectations in the beginning will lead to a real problem when disaster strikes.

Channel partners have an unprecedented opportunity in front of them, because more and more customers are understanding the cloud and choosing to move more services to it. But they also have a tendency to want to lean on a single vendor to do so. Before you select an all-in-one cloud vendor, be sure to understand where your provider stands on these five critical questions.

Scott Kinka is chief technology o fficer for Evolve IP, The Cloud Services Company , and blogger at Cloud IQ. V isit http://blog.evolveip.net for more information.

Read the original blog entry...

More Stories By Scott Kinka

Scott Kinka is Chief Technology Officer for Evolve IP. He has spent almost his entire career devising new and simpler ways for companies to acquire and integrate technology. While all of the tech talk these days is about the cloud, he was doing this when it was called ASP (application service provider) or on-demand. Before Scott joined Evolve IP as Chief Technology Officer, he served as Vice President of Network Services for Broadview Networks and ATX Communications. He has been involved in application development, hosting, messaging, networking, unified communications, contact centers, and security. His mission (and specialty) is acting as a translator between technology and business needs.

Latest Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
Kubernetes as a Container Platform is becoming a de facto for every enterprise. In my interactions with enterprises adopting container platform, I come across common questions: - How does application security work on this platform? What all do I need to secure? - How do I implement security in pipelines? - What about vulnerabilities discovered at a later point in time? - What are newer technologies like Istio Service Mesh bring to table?In this session, I will be addressing these commonly asked ...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.