Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, AppDynamics Blog, David Sprott, tru welu, Blue Box Blog

News Feed Item

Lushan Ruyi Card Enables Non-Guided Tours

-Launching Ceremony for Issuance of First of its Kind Functional Card for Non-Guided Travel Held in Beijing

BEIJING, Nov. 5, 2012 /PRNewswire/ -- The launching ceremony for issuance of the Lushan Ruyi Card nationwide, a functional card for non-guided visits to Lushan scenic area, was held at JW Marriott Hotel Beijing on October 30, 2012. The Lushan Ruyi Card, the first of its kind in China, features several benefits including lifelong waiver of the entrance fee and pre-paid concessions. Lushan Mountain aims to take the lead in introducing membership marketing to tourist attractions across China with the roll out of the Lushan Ruyi Card, in a move to promote leisure and vacation travel and to encourage people to take vacations without being confined to the restrictions of an organized tour group.

(Photo: http://photos.prnewswire.com/prnh/20121105/CN05041-a )
(Photo: http://photos.prnewswire.com/prnh/20121105/CN05041-b )

The Lushan Ruyi Card, the result of the strategic cooperation between Lushan Mountain and HNA Tour, is jointly issued by Bohai Yisheng Business Service Co., Ltd. (Yisheng) and Lushan Tourism Co., Ltd and operated by Jiangxi Zhongbang Leisure Services Co., Ltd. (Zhongbang). The Lushan Ruyi Card also signals the official start of Yisheng's plan to roll out a general purpose tourism card for domestic travelers and significant progress in Lushan Mountain's transition from a traditional sightseeing locale to one specializing in receiving visitors whose main purpose is leisure or who are on vacation.

In line with the government issued "Outline for Domestic Leisure Travel," the Lushan Ruyi Card is also intended to improve the quality of the travel experience for domestic tourists, by making leisure travel an integral part of life for a Chinese person as well as a tool for encouraging healthy consumption behaviors, as the country strives to build a harmonious and prosperous consumer-driven domestic economy. The card provides an ideal combination of travel and financial services and will act as a significant catalyst for the transition of the local tourism industry from an entrance fee-based sightseeing model to a leisure travel-based consumption one. The card also will boost the attractiveness of Lushan Mountain as a travel destination, while generally increasing tourism income, leveling out the number of tourist arrivals between peak and off-peak seasons and improving the quality of leisure time for people living in the regions surrounding the Lushan scenic area.

In the future, the "Lushan Ruyi Card" will provide cardholders with more premium services and an enhanced experience by continuously adding to the list of merchants who accept the card and expanding cooperation with other destinations nearby and across China. 

Lushan Mountain is one of the cradles of Chinese civilization. It adjoins the Yangtze River to the north and Poyang Lake to the east, which, together, create a beautiful geographical environment. Lushan Mountain is also the birthplace of Chinese landscape painting, of scenic poetry, and of the Chinese form of Buddhism. As the place where the tenets of Taoism were laid down as well as a center for Neo-Confucianism, it is an ideal destination for exchanges between Chinese and western cultures as it brings together five major religions - Buddhism, Taoism, Islam, Catholicism and Protestantism. Lushan Mountain was regarded as the Summer Capital of the Chinese National Government of Nanking, and the historic venue for the Kuomintang-Communist cooperation. It is a renowned ideal destination for recuperation and revitalization…

Soon after China's implementation of the reform and opening up policies, Lushan Mountain quickly became a destination of choice once the boom in travel got underway. Now the destination is set to make another unique contribution by shifting the focus of the experience of travel for Chinese vacationers from that of sightseeing to that of leisure, with the issuance of the Lushan Ruyi Card.

According to Zhongbang, four types of cards will be issued initially: 200,000 Silver Cards, 10,000 Gold Cards, 2,000 Diamond Cards and 1,000 Supreme Cards, respectively priced at 498 yuan, 10,000 yuan, 100,000 yuan and 280,000 yuan apiece. Holders can enjoy a variety of privileges when using the card as the admission ticket to the Lushan Mountain Scenic Area or when used to pay for other leisure-related services. The Lushan Ruyi Card, by focusing on the convenience and benefits it will provide its holders, enables a perfect traveling experience by having access to quality one-stop services.

Silver cardholders get a lifelong free pass to all of Lushan Mountain's scenic areas and can avail themselves of the pre-paid feature to recharge and use the card at will. Cardholders enjoy preferential services provided by contracted high quality merchants, while Zhongbang monitors and guarantees the quality of those merchants' services.

Gold cardholders are entitled to all the same benefits available to silver cardholders. In addition, gold cardholders can offer free silver cards to three people per year during the initial five years of membership or, as a one shot deal, to ten people upon acquiring the card for themselves. Moreover, gold cardholders can receive value-added services such as free hotel accommodation upgrades during the same five-year benefit period.

Diamond cardholders can provide free silver cards to 25 people each year during the five-year benefit period, or to 80 people at once upon signing up. Cardholders, whether they be individuals or organizations, can avail themselves of Zhongbang's housekeeping services during the entire length of two stays per year at Lushan Mountain, as long as the length of any one stay does not exceed four days. Zhongbang will customize the housekeeping services to be supplied based on individual needs..

Supreme cardholders can provide silver cards for free to 50 people each year for five years, or to 180 people at the time of signing up. They can also receive value-added services such as free villa accommodation upgrade, as well as the housekeeping services.

To date, 36 high quality merchants have signed up to be a Lushan Ruyi Card Merchant, including scenic spot operators, hotels, restaurants, spas, retail shops and transportation service providers in the Lushan Mountain area, providing a full-service travel experience for all cardholders covering dining, accommodation, transportation, touring, shopping and entertainment. Card operator Zhongbang monitors and guarantees the quality of merchants' services. The Lushan Ruyi Card is a valuable leisure and travel companion, as well as a precious gift for friends and relatives. For more information, please visit the Lushan website or call 400-1078888.

CONTACT:
Hu Xinyi
Beijing Innovative Linkage International Communications Consulting Co., Ltd.
+86 135 2004 9908
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Andi Mann has been serving as Conference Chair of the DevOps Summit since its inception. He is one of the world's recognized leaders in DevOps, and continues to be one of its most articulate advocates. Here are some recent thoughts of his in an interview we conducted in the run-up to the DevOps Summit to be held June 9-11 at the Javits Center in New York City. When did you first start thinking about DevOps and its potential impact on enterprise IT? Andi: I first started thinking about DevOps b...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgentha...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., examed the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He also looked into the operational considerations, tool requirements, and behavioral changes required for private cloud storage s...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the ...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...