SYS-CON MEDIA Authors: Jnan Dash, Elizabeth White, Yeshim Deniz, Pat Romanski, Nikita Ivanov

News Feed Item

Williams Lea contrata John Paulson como diretor executivo para a região das Américas

A Williams Lea nomeou John Paulson como diretor executivo para a região das Américas, liderando o crescimento dos negócios no mercado de maior enfoque da empresa.

 John Paulson, CEO of the Americas for the Williams Lea Group (Photo: Business Wire)

John Paulson, CEO of the Americas for the Williams Lea Group (Photo: Business Wire)

A chegada de Paulson faz parte de uma estratégia de continuar a desenvolver o potencial na área de Serviços de Marketing, que é um importante mecanismo de crescimento do grupo, após a recente aquisição da Tag Worldwide, uma agência líder de produção de marketing.

A Williams Lea é conhecida por sua liderança nos setores financeiro e jurídico, fornecendo serviços de BPO (Business Process Outsourcing, terceirização de processos de negócios), remodelando o fluxo de informações e melhorando a comunicação de negócios de empresas globais nestes setores.

Entretanto, junto com a Tag, a empresa observa muito do crescimento futuro originando de grandes marcas de consumo, onde podem oferecer serviços e experiência que podem ajudar os proprietários das marcas a oferecer suas comunicações de marketing de maneira sistemática em todas as mídias e em todos os mercados, por meio de uma centralização inteligente da produção.

“Estamos observando cada vez mais as grandes marcas de consumo escolhendo uma maneira mais inteligente de lidar com a estratégia criativa em separado da execução da comunicação de marketing”, diz Conor Davey, diretor executivo do grupo Williams Lea. “Estamos posicionados de maneira exclusiva para formar uma parceria com estas marcas e ajudá-las a fazer isto de maneira bem-sucedida. A nomeação de John reflete o nosso compromisso com esta parte da nossa agenda de crescimento”.

John leva mais de vinte anos de experiência em agência para a Williams Lea. Ele vem da G2 USA, onde foi diretor executivo da firma de serviços de marketing integrados pertencente à WPP, o maior grupo de serviços de comunicação do mundo. Seu sucesso com clientes com Adobe, Heineken, Procter & Gamble, Hertz e Campbell Soup Company fizerem com que recebesse elogios e fazem com seja considerado um líder de opinião na arena de marketing.

Ao entrar na empresa, John comentou: “O setor de serviços de marketing está em um estado de transformação muito necessária. Acredito que a escala e a experiência da Williams Lea no fornecimento de soluções de comunicações globais e otimizadas, combinadas com o modelo comprovado da Tag que oferece a melhor produção do mercado em todas as mídias, não podem ser igualadas pela concorrência. Esta é uma proposta empolgante, e eu não vejo a hora de apresentar aos clientes, novos e existentes".

Sobre a Williams Lea:

A Williams Lea é uma organização líder global em terceirização de processos de negócios (BPO). Somos especializados em soluções de informações corporativas em que remodelamos os processos de negócios completos para aumentar a eficiência das comunicações internas e externas dos nossos clientes. Combinando o equilíbrio perfeito de pessoas, processos, resultados e tecnologia, ajudamos as empresas a impulsionar a consistência da marca, a melhorar a experiência do usuário e a reduzir custos, e tudo isso ajuda os clientes a criar uma vantagem competitiva.

Em 2011, a Williams Lea adquiriu a Tag, uma agência global de produção de marketing que fornece aos clientes uma ampla variedade de serviços de marketing. Coletivamente, a Williams Lea e a Tag oferecem agora aos proprietários de marcas a capacidade de processar suas comunicações de marketing entre diversos canais e mercados, usando uma única plataforma de produção. Os serviços vão de adaptação criativa à transcriação, aquisição de serviços de impressão à gestão de recursos de marketing (gestão de ativos e gestão de fluxo de trabalho). No Reino Unido, o grupo também inclui TSO, que oferece uma série de serviços terceirizados de comunicação e publicação ao setor público.

O grupo tem aproximadamente 11.500 funcionários por todo o mundo, com locais principais nas Américas, Europa, Oriente Médio e África, Ásia-Pacífico e é de propriedade da Deutsche Post DHL.

Trabalhamos com muitas das marcas mais respeitadas em setores como, entre outros, serviços financeiros, varejo, CPG, telecomunicações, bancos de investimento, automotivo, farmacêutico, serviços profissionais e setor público. Para obter informações adicionais, acesse o site www.williamslea.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50468609&lang=pt

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...