SYS-CON MEDIA Authors: Jnan Dash, Elizabeth White, Yeshim Deniz, Pat Romanski, Nikita Ivanov

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New L'Oreal Professionnel Mythic Oil creates sleek, clean parts with endless shine for fashion forward styles

strong parts are in

NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Defined side and center parts are stealing the spotlight for the upcoming winter months and onwards into spring.  Stay on trend and look fashion forward with this easy attainable trend that can be paired with any style.    

(Photo: http://photos.prnewswire.com/prnh/20121108/NY08719-a )
(Photo: http://photos.prnewswire.com/prnh/20121108/NY08719-b )

"Hair this season is healthy and shiny but still reflects a do-it-yourself attitude," says L'Oreal Professionnel Session Artist and Owner of Salon Benjamin out of Los Angeles. "The defined, clean part gives any style an air of sophistication while a deep pull to the side gives a more youthful, energetic feel. A great way to achieve a healthy glow and cool modern texture with any part is to use L'Oreal Professionnel Mythic Oil."

For a sculpted clean part, L'Oreal Professionnel Mythic Oil, offers a line of customized oils that achieves resilient shine to enhance the parted drama, for a sleek, frizz-free look.

"People incorrectly assume that oils aren't for them because of hair type," says Mohapi. "Oils can balance and restore nutrients for all hair types if you choose the right formula," he instructs.

To recreate the look seen at the Alice + Olivia Spring 2013 New York Fashion Week, styled by Mohapi, first apply Mythic Oil. Then create a clean center or side part. Gather strands into a low ponytail at the nape of the neck and finish-off the pony with a large barrel curling iron for a mod, seventies style. For some added glamour, create a defined, deep side part, leaving hair down with loose, full waves.

For those looking to be on trend or just want to healthy, shiny and nourished hair, Mythic Oil offers an array of oils that are customized for every hair type!

  • Mythic Oil Nourishing Oil (SRP $23 / 4.2 fl oz.) – is a lightweight nourishing treatment that lavishes moisture onto strands with glossy shine for all hair types.
  • Mythic Oil Reinforcing Milk (SRP $32 / 4.2 fl oz.) – is great for fine hair. This lightweight emulsion detangles, smoothes frizz and adds strength while giving hair brilliant shine.
  • Mythic Oil Colour Glow Oil (SRP $32 / 4.2 fl oz.) – is the perfect oil for those with color-treated hair. This UV protectant spray softens hair with nutrients and leaves a vibrant glow.
  • Mythic Oil Rich Oil (SRP $32 / 4.2 fl oz.) – is a luxuriously rich emulsion that is made for coarse and unruly hair. It delivers deep hydration, discipline, shine and frizz control without any greasy residue, and all without weighing the hair down.

With Mythic Oil, you can wear the season's sensuously shiny parts while treating tresses to a nourishing treatment to improve hair during the winter months and onward into spring. And with delicious, fresh fragrance bathed in notes of orange blossom, musk, jasmine and green lemon, your hair will look, feel and even smell divine.

availability: www.LPSalons.com
website: www.lorealprofessionnel-us.com  
facebook: www.facebook.com/LOrealProUS
twitter: @LOrealProUS


SOURCE L'Oreal USA

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