SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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TAG Heuer 'Link' Hope And Glamour In New York

TAG Heuer Legends Cameron Diaz and Leonardo DiCaprio join forces at elegant charity event in New York to support UN WOMEN and NY CARES' Hurricane Sandy Relief Effort

NEW YORK, Nov. 11, 2012 /PRNewswire/ -- A glamorous soiree in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59044-tag-heuer-cameron-diaz-leonard-dicaprio-hurricane-sandy-relief-effort

(Photo: http://photos.prnewswire.com/prnh/20121111/MM10366)

The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide. 

The 500 guests in attendance, many of whom flew in expressly for the high-profile event, were regaled by a special performance of the New York City Ballet, before dancing the night away to the music of New York's red-hot DJ Evalicious. For each guest, TAG Heuer pledged $100 to New York Cares' Hurricane Sandy Relief Fund, and a further $100 to Cameron Diaz's partner charity, UN Women (The United Nations Entity for Gender Equality and the Empowerment of Women).

The event marks the first time that TAG Heuer Ambassadors Cameron Diaz and Leonardo DiCaprio combined forces for a TAG Heuer celebrity event. Welcomed on stage by thunderous applause, Cameron proudly displayed her new Link Lady Trilogy Limited Edition in steel, and was wearing a stunning Lanvin dress. On Leonardo's wrist, he wore the new Link Limited Edition with blue dial. On stage, TAG Heuer President and CEO Jean-Christophe Babin offered to Cameron a yellow gold version of the trilogy, an exclusive set of watch and jewelry.

"TAG Heuer uniquely brings together the elegance of generosity and the essence of luxury," said Cameron Diaz, a TAG Heuer Brand Ambassador since last March and a longtime supporter of UN Women. "I am very proud to be a part of their efforts to make the world a better and more beautiful place."

"Our hearts and prayers go out to the victims of Hurricane Sandy," said TAG Heuer President and CEO Jean-Christophe Babin. "Their resiliency in the face of such adversity is a true inspiration, as is the outpouring of support from communities worldwide.  We're proud to support New York Cares as it is the largest local volunteer organization dedicated to supporting those impacted by this devastating storm."

During the prestigious "place-to-be" event, TAG Heuer showcased its new collection of limited edition LINK timepieces and jewelry. A benchmark of avant-garde design and ultimate comfort since 1987, the LINK's newest incarnations are: the Ladies' Link Automatic Watch, the first automatic watch for women offered in the LINK Lady line; the LINK LADY TRILOGY, a limited edition watch, ring and bracelet set co-designed by Cameron Diaz; and the "LEONARDO DICAPRIO" LINK CALIBRE 16 CHRONOGRAPH, a limited edition chronograph signed on its smoked sapphire caseback by Leonardo DiCaprio.

Profits from the sale of the stunning Link Lady Trilogy will go to support UN Women, while proceeds from the blue-dial LDC Limited Edition Link's sales will go to Leonardo DiCaprio's environmental charity partners, Green Cross International and the Natural Resources Defense Council (NRDC).

Photos and press releases can be downloaded from http://presscorner.tagheuer.com/

Since its inception in Saint-Imier, Switzerland in 1860 by Edouard Heuer, TAG Heuer has revolutionized the luxury watch industry, introducing the most technologically advanced and utmost precise timepieces. Today, the leading Swiss watch brand draws upon its active engagement in the worlds of sports and fashion to create the most accurate timing instruments with unsurpassed design in the world. For 150 years, TAG Heuer has stood at the forefront of designing exceptional timing instruments used for competitive sports, from the Olympic Games in the 1920's to its role as the official timekeeper for Formula One in the 90's and today as the official watch of Oracle's sailing Team USA. TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim for greater heights capturing the tiniest fraction of a second which can determine the victor. More than ever, the brand epitomizes prestige and elegance through active partnerships with Hollywood icons Cameron Diaz, Leonardo DiCaprio, WTA Tennis champion, Maria Sharapova, F1 World Champions Lewis Hamilton and Jenson Button, Bollywood star Shah Rukh Khan and LPGA star Suzann Pettersen. TAG Heuer is honored to be a member of the Foundation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry and to be recognized for its accomplished watchmaking practices by the Responsible Jewelry Council, which awarded the brand with a full RJC Member Certification in 2011. In 2012, TAG Heuer commemorates their remarkable legacy introducing the new Carrera Calibre 1887, an exclusive Swiss manufactured, integrated column-wheel, chronograph movement that is completely constructed in-house. TAG Heuer continues to push the boundaries creating benchmarks in modern watchmaking with their Haute Horlorgerie masterpieces including: the MONACO V4, MONACO TWENTY-FOUR, MIKROGRAPH, MIKROTIMER, TAG HEUER FORMULA 1 LADY YIN YANG, MIKROGIRDER and the most recently unveiled, MIKROTOURBILLONS. TAG Heuer's Haute Horlorgerie luxury timepieces are created using a similar construction to that of a complex aerospace system drawn from an eclectic fusion of automobile and IT industries, applied mathematics, chemistry, climatology, computer engineering and micro-mechanical sciences. Each masterpiece is hand-architected by an experienced team of watchmakers in TAG Heuer's cutting-edge atelier. TAG Heuer timepieces are designed with the most avant-garde techniques of the present era from the most time-honored traditions of artisanal craftsmanship.

SOURCE TAG Heuer

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