SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Anytime Fitness Acquires Waxing The City

Co-Founders of Fitness Franchise Expand Business Portfolio to Include Hair Removal Market

HASTINGS, Minn., Nov. 12, 2012 /PRNewswire/ -- Anytime Fitness, the world's largest and fastest-growing co-ed fitness franchise, announced today the acquisition of Waxing the City (WTC), a salon business dedicated to waxing/hair removal services. The agreement was finalized on October 9, 2012.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/56282-anytime-fitness-acquires-waxing-the-city-waxing-hair-removal-services

(Photo: http://photos.prnewswire.com/prnh/20121112/MM09483)

The acquisition of Waxing the City represents an ongoing strategy for the co-founders of Anytime Fitness to expand into recession-resilient industries that make a difference in people's lives.

"We're excited to extend the Anytime Fitness mission of 'improving the self-esteem of the world' to the hair removal category," said Chuck Runyon, Anytime Fitness CEO. "WTC helps people feel good about themselves in a non-intimidating environment, much like Anytime Fitness has done for the last 10 years."

Waxing the City specializes in providing outstanding, high-quality facial and body waxing services for women and men at affordable prices. Their highly-trained "Cerologists™" take a scientific approach to the art of waxing, while also specializing in the art of exceptional customer service.

SEE WAXING THE CITY FEATURED ON "GOOD MORNING TEXAS" -- http://www.wfaa.com/good-morning-texas/How-to-Get-Rid-of-a-Lady-Mustache-176812941.html

Currently, WTC has four locations in the Denver area and one salon in Dallas, TX. "When we opened the first waxing-only salon in Denver nine years ago, we knew we were on to something very special," said Robin Schoh, co-founder and CEO of Waxing the City. "Our clientele would travel great distances for our expertise and personal service. Now, with franchising on a national level, we can be the best – and most convenient – waxing experience."

The first company-owned WTC salon will open in Woodbury, MN, in mid-December, 2012, with plans to begin rapid expansion into franchise sales by April 2013.

SEE ANYTIME FITNESS CO-FOUNDERS GET WAXED: http://www.startribune.com/entertainment/177104621.html

"We're confident we can leverage our existing economies of scale to integrate WTC into the Anytime Fitness model of success," said Dave Mortensen, President and Co-founder of Anytime Fitness.

Franchise inquiries regarding either Waxing the City or Anytime Fitness should be directed to [email protected].   Waxing the City franchises are not currently for sale in any state.  WTC anticipates that a franchise disclosure document (FDD) for Waxing the City franchises will be available April 1, 2013.

Anytime Fitness, LLC, 12181 Margo Ave. S., Hastings, MN 55033.  Minnesota Franchise Reg #4424.  This advertisement is not an offering for New York Residents – an offering can only be made by prospectus filed first with the department of law of the state of New York.  Such filing does not constitute approval by the department of law.  Waxing the City franchises are not currently for sale in any state and this information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.  

About Anytime Fitness
Founded in 2002, Anytime Fitness is now the fastest-growing fitness club franchise in the world, with nearly 1,500,000 members and 2,000 clubs worldwide. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient and affordable fitness options in friendly, well-maintained facilities which feature top-quality exercise equipment. Clubs are now open in 49 states, Canada, Mexico, Australia, New Zealand, the United Kingdom, Grand Cayman, Poland, the Netherlands, Qatar, Spain and Japan.  Join one club and use them all.  Members also enjoy free access to AnytimeHealth.com, the most comprehensive wellness website available. 

About Waxing the City
Waxing the City is an exclusive waxing studio devoted solely to the art of waxing. They cater to both women and men. Waxing the City is a leader in the waxing industry, setting the bar and standard for excellence and innovation. The combination of leadership, organizational structure, educational philosophies, and values are helping shape the future of the waxing industry.

SOURCE Anytime Fitness

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