SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Liz McMillan, Kevin Jackson

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CNH Signs Distribution Agreement With DKSH for Agricultural Equipment in Vietnam

The Partnership Will Support the Country's Agribusiness Sector With Best-in-Class New Holland Agriculture Machinery and After-Sales Activities, Leveraging on DKSH's Strong Distribution Network

LUGANO, SWITZERLAND -- (Marketwire) -- 11/12/12 -- CNH International, a subsidiary of CNH Global -- a world leader in the agricultural and construction equipment businesses and part of Fiat Industrial -- has signed a distribution and service agreement with DKSH Group, Asia's leading market expansion services provider, to sell and support New Holland Agriculture equipment in Vietnam.

DKSH Vietnam will provide sales, after-sales, marketing, and customer services, leveraging on the extensive infrastructure supporting its well-established and diversified business portfolio. Their organization currently counts on 2,900 specialists, five offices, ten distribution and logistics service centers, one showroom and two after-sales service workshops in the country. In addition, DKSH plans to open dedicated New Holland Agricultural facilities, expanding its dealer network to further strengthen its support for agricultural equipment customers.

CNH, which has a long standing and rich history of innovation in the agricultural equipment business, serves farmers around the world with its extensive knowledge and technical expertise, after-sales and training services, as well as the widest range of agricultural machinery in the industry with its two global agricultural brands New Holland and Case IH. The company's product offering includes low, medium, and high horsepower tractors, combine harvesters, hay and forage equipment, balers, and specialized machines such as sugar cane and coffee harvesters, and cotton pickers.

Adrian Eberle, global Head of Business Unit Technology at DKSH, commented, "DKSH Vietnam can rely on a wide network, in-depth knowledge of the local market and award winning customer services to best support the distribution of New Holland machinery in Vietnam's agricultural sector. The cooperation with CNH is a major achievement in DKSH's strategy to become a leading player in the Vietnamese agricultural machinery segment. We look forward to another success story in the region."

"The partnership between CNH and DKSH is an important milestone that aims to strengthen our position in Vietnam," stated Michele Lombardi, Head of Agricultural Operations in the Far East for CNH International. "This agreement proves our commitment to support the Vietnamese government's efforts to develop the local agricultural business sector with best-in-class machinery and after sales services, meeting the needs of every customer."

Note to the Editor

DKSH is the leading Market Expansion Services Group with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 650 business locations in 35 countries -- 630 of them in Asia -- and over 26,000 specialized staff, DKSH generated Net Sales of CHF 7.3 billion in 2011.

DKSH Business Unit Technology is the leading provider of Market Expansion Services involving technical solutions for capital investment goods and analytical instruments. DKSH Technology's field of competence includes the manufacturing and production, energy, research, food and beverage, advanced metals and infrastructure sectors, with a service portfolio that covers market entry studies and consultancy, marketing, sales, application engineering, after-sales services, and project financing. With 95 business locations in 16 countries and over 1,200 specialized staff, including 450 service engineers, Business Unit Technology generated Net Sales of CHF 413 million in 2011.

CNH International SA, a subsidiary of CNH Global NV, is the company responsible for the sales, distribution and after-sales operations of agricultural and construction branded equipment in over 120 countries throughout Africa, the Middle East, the Commonwealth of Independent States, Asia and Oceania, encompassing Australia, China and India. CNH International was established in 2007 to strengthen the focus of CNH's brands in emerging and high-growth markets.

CNH Global NV is a world leader in the agricultural and construction equipment businesses. Supported by approximately 11,300 dealers in approximately 170 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed on the New York Stock Exchange (NYSE: CNH), is a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information about CNH and its Case and New Holland products can be found online at www.cnh.com.

For info and photos,
CNH International press office:
e-mail: Email Contact
phone: +39 011 0086346

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