SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, AppDynamics Blog

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Splash and MoreMagic Continue to Expand Mobile Money Ecosystem in Sierra Leone

Splash Mobile Money Limited ("Splash”) and MoreMagic Solutions (“MoreMagic”), a wholly owned subsidiary of Oberthur Technologies, announced today that they have expanded the Splash Mobile Money ecosystem in Sierra Leone to include DStv, the country’s leading satellite television provider, two additional commercial banks – Access Bank and Ecobank Microfinance – and the national network of nearly 50 rural banks set up by the United Nations International Fund for Agricultural Development (IFAD) and the Ministry of Agriculture.

MoreMagic is the leading technology provider behind the Splash Mobile Money service. With MoreMagic’s platform, stakeholders are able to interconnect within a mobile commerce ecosystem to enable a secure service that is available to all mobile customers across Sierra Leone, irrespective of their service provider.

Splash is bringing greater convenience to more than 5,000 DStv customers who are now able to make payments for their satellite subscriptions direct from their mobile phones. Previously, customers had to queue up at a DStv agent location to pay for additional credit and then wait for their account to be updated. Now they can make these payments from anywhere using their mobile phones and their account is credited immediately. After this successful deployment in Sierra Leone, the parties involved are now exploring opportunities in other markets across Africa, where DStv boasts more than 4 million subscribers in over 40 countries.

Launched in 2009, after a successful pilot operation with MoreMagic which saw over 12,000 customers register for the service in less than 4 months, Splash operates across all mobile networks in Sierra Leone and aims to drive economic empowerment throughout the country by banking the unbanked, and bringing more convenience to the banked population as well as established businesses. The combination of Access, Ecobank and Splash’s original partner, Guaranty Trust Bank, represents a significant step towards achieving these goals. Also, the rural bank partnerships will allow Splash to extend its services to residents and workers in nearly 50 provincial areas with limited access to basic financial services.

In addition to DStv, Splash has attracted other business customers who have appreciated the value of Splash’s cross Mobile Operator model. One of the largest Micro Finance Institutions (MFIs) in Sierra Leone (with 20,000 borrowers) is using Splash for loan disbursements and repayments, and there are many more in the pipeline planning to start from early 2013. In addition, a juice processing factory that sources products from farmers all over the country is using Splash to make payments, and several multinational organisations including Oxfam, International Rescue Committee, Innovations for Poverty Action and UNDP have embraced Splash to make bulk transfers to field staff dispersed around the country.

“The continued expansion of the Splash ecosystem means a richer experience for our customers” said Daniel Osei-Antwi, MD, Splash Mobile Money Limited. “We are delighted that the flexibility of MoreMagic’s platform has not only allowed us to scale, but has also enabled us to expand our portfolio of services by introducing new stakeholders to our ecosystem. Many of these new partners and clients have large regional footprints that present a compelling opportunity for growth beyond Sierra Leone in the near future.”

“We’re delighted to be the technology provider behind Splash which represents one of the few examples of a Mobile Money service that is available to all mobile customers across a country, irrespective of their service provider” said Pankaj Gulati, CEO, MoreMagic. The fact that more than 40% of Splash P2P money transfers represent cross network transactions just reinforces the case for broadening ecosystems or encouraging interoperability which will benefit not only the consumers, but the mobile operators, banks and merchants” he added.

About MoreMagic, An Oberthur Technologies Company

MoreMagic is a wholly owned subsidiary of Oberthur Technologies and a leading provider of Mobile Money solutions for mobile operators, financial institutions and other service providers worldwide. MoreMagic’s flexible, customisable and scalable platform interconnects all the stakeholders within a mobile commerce ecosystem to enable the delivery of a comprehensive suite of secure services: cloud wallet, remote and proximity payments, top up, cross border value exchange, coupons and loyalty. MoreMagic has more than 30 active deployments and over 120 mobile operators across 60 countries with a total addressable market of over 1 billion mobile users are connected to its international recharge hub. For more information: www.moremagic.com

About Splash Mobile Money

Splash Mobile Money is a leading provider of mobile money transfer and payments services in Sierra Leone, where it has been in operation since 2009. The company operates across all three GSM networks in Sierra Leone (Africell, Airtel, Comium), and currently has approximately 90,000 registered users with more than $2 million of transactions being processed per month. These transactions include person-to-person money transfers, corporate payroll and other business disbursements, microfinance loan disbursements and repayments, retail point-of-sale purchases, airtime top-up, and remote payments for various bills and fees. For more information: www.splash-cash.com

About Oberthur Technologies

Oberthur Technologies is a world leader in the field of secure technologies: systems development, solutions and services for smart cards (payment cards, SIM cards, access cards, NFC…) and for secure identity documents, traditional and electronic (identity card, passport, health care card). Created in 1984, Oberthur Technologies employs over 6 000 employees. With 50 sales offices across 5 continents, Oberthur Technologies’ international network serves clients in 140 countries.

For more information: www.oberthur.com

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