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Conservation Services Group Sweeps Awards for Corporate Identity

Energy Efficiency Firm's New Logo Is a Hit

WESTBOROUGH, MA -- (Marketwire) -- 11/13/12 -- Conservation Services Group (CSG) today announced the receipt of five awards for its newly designed corporate logo. A national residential energy services firm, CSG was founded in 1984 and refreshed its logo last year for the first time. The design was created in-house and has been honored for excellence in graphic design by several prestigious organizations that evaluate thousands of entries from the U.S. and abroad.

CSG is the recipient of the following awards in 2012:

  • Communicator Award (Silver) -- International Academy of Visual Arts
  • Hermes Creative Award (Gold) -- Association of Marketing and Communications Professionals
  • Gold Award -- Summit Creative Awards
  • Award of Excellence -- APEX Awards

In 2011, CSG was honored with a gold award from MarCom International.

Graphic Design Manager Jamie Roberts, who created the logo, chose warm, rich greens to reinforce CSG's leadership position in the energy efficiency field and highlight the firm's environmental mission. Roberts said, "The 'hidden' leaf element symbolizes CSG's ongoing dedication to sustainability. The leaf and stem, growing directly out of the type, visually supports the principles of progression, innovation and growth."

CSG has won dozens of awards for its clients for marketing and program implementation. The 2012 logo awards represent the first time CSG has been recognized for its own corporate work.

Cindy Johnson is CSG's vice president of marketing and communications. She said, "For 28 years, Conservation Services Group has promoted its clients and stayed in the background. With the development of our new corporate identity last year, we thought it was time to draw attention to our talented staff. We look forward to continuing to leverage these outstanding design skills and marketing services for our clients."

Conservation Services Group is a market leader in residential energy efficiency in North America. Headquartered in Westborough, Mass., the company has improved the efficiency, safety, comfort, affordability and durability of more than two million homes since 1984. With proven, award-winning expertise in program delivery, CSG provides solutions with a long-term vision that incorporates the latest and most comprehensive program designs and technologies for a sustainable industry. For more information, visit www.csgrp.com.

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Lisa Rinkus
LJPR
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