SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

News Feed Item

Two Thirds of British Texters Have Received Spam, But Most Are Unsure of How to Take Appropriate Action

Cloudmark, Inc., the global leader in messaging threat protection for mobile, fixed and social networks, today released a national survey on mobile users’ interaction with and awareness of text message spam in the UK. The survey, conducted online by Harris Interactive on behalf of Cloudmark among 1,164 UK adults aged 16+, found that 64% of UK mobile text message users aged 16 and older have received spam texts in the past year, but most are still unsure of how to take appropriate action.

The survey found 63% of British texters would ignore an unsolicited text message, as few as 10% would actually take the correct action by reporting spam to their carrier, and more worryingly 31% would text “STOP.” This response only works with text alerts that the recipient has legitimately signed up to, and has the reverse effect for spam texts – merely confirming that the number is live and encouraging the spammer to continue to target that phone.

Mobile users are strongly encouraged to forward spam texts to their carrier via “7726” spelling out "SPAM" on the keypad (or 87726 for Vodafone customers and 37726 for customers of Three UK). UK carriers collate spam reports from their customers, including operators that subscribe to the GSMA’s Spam Reporting Service powered by Cloudmark. Suspicious texts submitted to this service help Cloudmark tackle spam on behalf of participating carriers, who receive comprehensive reports with detailed information on spam content, senders and reporters, which enables them to block numbers and help to reduce further spam.

Cloudmark Chief Technology Officer Neil Cook said: “This survey has revealed a remarkable lack of awareness in the UK about the threat of mobile spam. It is a vicious circle that needs to be broken as the spammers that run these campaigns are making a living from duping UK mobile texters and selling data to fellow spammers. More often than not, the snippets of personal data a mobile texter offers in the hope to ‘win’ or ‘claim’ a prize is being used by very targeted third-parties to send even more spam. These findings must act as a rallying cry to raise awareness of the 7726 Spam Reporting Service and public participation is key to its success and effectiveness.

Neil continued: “Since the Spam Reporting Service launched in the UK in February 2011, Cloudmark have seen at least a tenfold increase in spam reports to the service in the UK. There is, however, clearly work to be done as the greater the volume of reports submitted to 7726, the greater impact it can have in preventing spammers from targeting UK consumers and attempting to extort money from them.”

Notes to Editors

To view an infographic that highlights key findings from the UK survey, please visit: http://www.cloudmark.com/releases/docs/mobile_spam_UK_ver_3.jpg.

Survey Methodology

This study was conducted online within Great Britain by Harris Interactive on behalf of Cloudmark from September 25 – October 1, 2012 among 1,164 adults aged 16-64 (among whom 1,046 use a mobile phone to send/receive text messages) via its Global Omnibus product. Figures for age, sex, region, and internet usage were weighted where necessary to bring them into line with their actual proportions in the population. This data was weighted to reflect the composition of the general adult population.

For complete survey methodology, including weighting variables, please contact Deepika Bharadwa of MSL London at [email protected].

About Cloudmark

Cloudmark protects 2 billion global subscribers daily from an explosion in messaging abuses across more operator networks than anyone else. Only Cloudmark defends the world’s largest Mobile, Fixed and Social Networks, including AT&T, Comcast, MySpace, NTT, Swisscom and Time Warner Cable, with scalable and accurate protection against the widest range of existing and emerging messaging threats.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
Kubernetes as a Container Platform is becoming a de facto for every enterprise. In my interactions with enterprises adopting container platform, I come across common questions: - How does application security work on this platform? What all do I need to secure? - How do I implement security in pipelines? - What about vulnerabilities discovered at a later point in time? - What are newer technologies like Istio Service Mesh bring to table?In this session, I will be addressing these commonly asked ...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.