Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman

News Feed Item

The Nation is Gearing Up for an Even 'Tighter' Christmas This Year

The UK economy is set to lose GBP 514m this festive season as cash strapped Britons have a 'Savvy Christmas'

LONDON, UNITED KINGDOM -- (Marketwire) -- 11/15/12 -- Despite news that the UK is out of recession Britons are bracing themselves for an even 'tighter' Christmas this year with festive spending hitting its lowest peak since the recession started - according to a new consumer spending report out today.

The study conducted by the budget hotel chain Travelodge with 2,000 consumers has revealed that nearly half of the nation (48%) is feeling the financial pinch more this year compared to previous recession years and just 15% of adults feel we are coming out of recession.

So tight is money this year that British households will be spending on average GBP 481.88 this festive season which is GBP 19.53 less compared to Christmas 2011 and over GBP 100 less than Christmas 2007 when spending reached GBP 592. This dent in festive spending will hit the UK economy by a staggering GBP 514 million(i) as Britons tighten their belts like never before.

Nearly half of the UK (45%) think Christmas has become a commercial money spinner for retailers and this year they are going to adopt a much more 'Savvy Christmas' approach to spending.

The festive spending table below highlights the UK's top cities which will be spending less on Christmas this year compared to last year. Budget busting Bristolians will spend GBP 94 less on Christmas shopping this year compared to 2011. Brummies aren't far behind as they plan to spend nearly GBP 70 less than Christmas 2011, in fact, Brummies are bracing themselves for such a tight Christmas this year that they are the ones who will be spending the least in comparison to the rest of the UK. The average Brummie household will spend just GBP 363.83 this year.

Listed below are the cities hardest hit this year that are spending less this year compared to Christmas 2011:


----------------------------------------------------------------------------
                                             Decrease in  Difference against
 CITY                     2012         2011        spend    national average
----------------------------------------------------------------------------
 Bristol            GBP 477.15   GBP 571.29   -GBP 94.14           -GBP 4.73
----------------------------------------------------------------------------
 Birmingham         GBP 363.83   GBP 431.44   -GBP 67.61         -GBP 118.05
----------------------------------------------------------------------------
 Sheffield          GBP 503.97   GBP 543.33   -GBP 39.36          +GBP 22.09
----------------------------------------------------------------------------
 Manchester         GBP 467.55   GBP 495.85   -GBP 28.30          -GBP 14.33
----------------------------------------------------------------------------
 Edinburgh          GBP 430.66   GBP 457.84   -GBP 27.18          -GBP 51.22
----------------------------------------------------------------------------
 Glasgow            GBP 498.97   GBP 524.42   -GBP 25.45          +GBP 17.09
----------------------------------------------------------------------------
 York               GBP 389.93   GBP 413.27   -GBP 23.34          -GBP 91.95
----------------------------------------------------------------------------
 Oxford             GBP 439.38   GBP 462.11   -GBP 22.73          -GBP 42.50
----------------------------------------------------------------------------
 Brighton           GBP 500.86   GBP 507.25    -GBP 6.39          +GBP 18.98
----------------------------------------------------------------------------
 Cardiff            GBP 393.34   GBP 394.16    -GBP 0.82          -GBP 88.54
----------------------------------------------------------------------------

The study also revealed UK cosmopolitan cities such as London, Liverpool, Leeds and Newcastle whose local residents are renowned for living a glamorous party lifestyle are splashing out the most this Christmas.

Newcastle and Liverpool, both renowned for their glamour, footballers and partying culture, are going all out this year. Geordies on average are spending a whopping GBP 673.12 which is GBP 40 more than they spent last year.

Scousers are planning to splash out nearly GBP 30 more than last year as they fork out GBP 515.63 on this year's Chrimbo festivities.

Listed below are the cities splashing out more this year compared to last Christmas:


----------------------------------------------------------------------------
                                             Increase in  Difference against
 CITY                     2012         2011        spend      national spend
----------------------------------------------------------------------------
 Newcastle          GBP 673.12   GBP 632.88   +GBP 40.24         +GBP 191.24
----------------------------------------------------------------------------
 Liverpool          GBP 515.63   GBP 488.03    +GBP 27.6          +GBP 33.75
----------------------------------------------------------------------------
 Leeds              GBP 476.24   GBP 466.62    +GBP 9.62          -GBP 11.94
----------------------------------------------------------------------------
 London             GBP 528.92   GBP 527.69    +GBP 1.23          +GBP 47.04
----------------------------------------------------------------------------

Further research findings revealed this Christmas is shaping up to be the UK's savviest for Britons as a repercussion of facing one of the hardest recessions to date. In a bid to save money this festive season 42% of savvy Britons will be seeking an invitation to spend Christmas with a family member in order to avoid the GBP 100.12 cost of hosting Christmas dinner, which is GBP 11 less compared to 2011. Fifteen percent of people hosting Christmas dinner will ask their guests for a contribution to the cost.

On average Britons will be travelling 99 miles in order to spend Christmas with a family member. In fact, so savvy are us Britons that a quarter of us (25%) have already bagged our festive dinner date seven weeks before the big day.

Also it's not just the turkey we want to avoid buying, in a further bid to exercise our savvy ways and cut the cost of Chrimbo we have also reduced the gift allowance to GBP 27, a GBP 3 drop from the GBP 30 budget set for gift purchasing in 2011.

In addition, in order to have a 'Savvy Christmas' Britons are going to be very selective about whom they purchase a gift for this festive season. In order to make ends meets over a fifth of adults (22%) will not be buying gifts for their parents this year and nearly two thirds (62%) won't be buying for their in-laws.

Teachers are also missing out as a quarter (25%) of kids won't be taking a gift into the classroom on the last day of term this year. In addition it seems the people who make our life easier all year round won't be getting their traditional annual Christmas 'thank you' tip this year as 30% of Britons admit they cannot afford to tip their hairdresser, beautician, postman, bin man and the paper boy.

Listed below are the other key people to be eliminated from the nation's Christmas gift buying list:


1.  Work colleagues (29%) 
2.  Neighbours (27%) 
3.  Cousins (26%) 
4.  Uncle (25%) 
5.  Aunt (24%) 
6.  Friends (22%) 
7.  Brother (17%) 
8.  Sister (16%) 
9.  Partner (9%) 
10. Children (7%) 

For the lucky people who will be receiving a gift this Christmas, don't expect an extravagant purchase as over a fifth (21%) of Britons admitted in the study that they will be adopting an austerity attitude towards gift buying this year and will choose cheaper presents.

A further one in 10 adults will take an even savvier approach to gift buying this year and will be raiding their wardrobes and cupboards to recycle old presents. Around 15% of Britons have been selling items on eBay and at car boot sales over the last couple of months in order to make some money to buy presents this Christmas.

So tight is money this year that one in 10 British households will be having a sober Christmas as they cannot afford to buy alcohol for the big day. Nearly a quarter (23%) of Britons will forego their annual Christmas party to avoid the extra cost this December.

In order to have a 'Savvy Christmas' this year a quarter of Britons have reported that they saved hard during all of 2012 in order to pay for Christmas. An astounding 97% of Britons surveyed stated they will not be carrying out their festive spend on their credit card this year and one in 10 adults reported they purchased all of their Christmas presents at the January sales.

Shakila Ahmed, Travelodge spokeswoman, said: "Our findings have revealed encountering the hardship of the recession has certainly turned us into a savvy nation of smart shoppers.

"This year, Britons are definitely planning their Christmas way in advance. Since the summer we have seen a surge in room bookings across the UK for the festive season. Savvy Britons who are spending Christmas with family and friends have taken advantage of our great deals on cheap hotels with rooms from GBP 19, so that they have more money to spend on presents.

"Britons are certainly shopping much smarter and it's evident that getting value for money is top of the shopping list."

Notes to Editor:


--  The research was conducted among 2000 adults in October 2012 by OnePoll 
--  The GBP 514 million figure is calculated by taking the saving made GBP
    19.53 x 26.3million (Number of households in the UK in 2011) = 514
    million 

About Travelodge:

The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 500 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at www.travelodge.co.uk, where room rates start at GBP 19 per night. The chain employs over 6,000 staff.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
DevOps is all the rage these days and with good reason as it promises to reduce the time-to-market for new applications. It also promises to improve change management, allowing teams to deploy changes to their applications quickly and efficiently. However, DevOps isn’t something you buy, install, or implement; rather it is the symptom of an appropriate organizational system. In his session at DevOps Summit, Mark Thiele, EVP, Data Center Technologies at SUPERNAP International, will discuss how ...
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Plutora provides enterprise release management and test environment SaaS solutions to clients in North America, Europe and Asia Pacific. Leading companies across a variety of industries, including financial services, telecommunications, retail, pharmaceutical and media, rely on Plutora's SaaS solutions to orchestrate releases and environments faster and with integrity. Products include Plutora Release Manager, Plutora Test Environment Manager and Plutora Deployment Manager.
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...
When it comes to building applications, one database definitely does not fit all. Traditional SQL databases are great for storing highly structured, normalized data and performing analytics and reporting. NoSQL has attracted developers with its awesome flexibility, and JSON-centric document stores like Cloudant make web developers incredibly productive by offering a JavaScript environment from end-to-end. Recent Big Data challenges have driven the need for a distributed approach to analytics e...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...