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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, Marty Puranik, Marco Meinardi

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Yorkshire Revealed as the UK's 'Naked Napping' Capital

Skinny Napping is More Popular Among the Naughty Forties

LONDON, UNITED KINGDOM -- (Marketwire) -- 11/16/12 -- Britain is becoming a nation of 'Skinny Nappers' according to new research out today. In a bid to get a good night's sleep over a third (34%) of British adults are slipping into their birthday suit every night before climbing in between the sheets.

Interestingly it is the over forties who are more prevalent to 'Skinny Napping' - sleeping in the nude - proving that life certainly does begin at the age of 40. Findings revealed that a fifth of Britons in their mid forties admitted that sleeping in the nude made them feel liberated and helped them to get a good night's sleep.

The UK's 'Skinny Napping' Index, conducted by the budget hotel chain Travelodge, surveyed 2,000 British adults to investigate what Britons are wearing to bed in order to get a good night's sleep. Research findings revealed that over a third (35%) of British men like to sleep in the buff compared to just a quarter of women.

Men are so fond of 'Skinny Napping', that a fifth will regularly entice their partner to bare all with them.

Yorkshire, home of the working men's club culture, the industrial revolution and coal mining has been exposed as the UK's 'Skinny Napping Capital' as three of the county's cities dominate Britain's top 10 listing of cities who like to reveal all under the covers.

The first Yorkshire city in the 'Skinny Napping' league table is Leeds, the birthplace of loudmouth DJ Chris Moyles and home to Leeds Rhinos rugby league team. Nearly half of adults (45%) residing from Leeds revealed they sleep in the nude every night.

In second place is Steel City, Sheffield, also the location of the popular 1997 film 'The Full Monty' where six unemployed men performed a striptease in order to make some extra money after losing their jobs. Fifteen years on and Sheffielders are still performing 'The Full Monty' before getting into bed as a third of adults (33%) from the city admitted to naked napping.

Completing Yorkshire's top three entries into the 'Skinny Napping' Index, is York where almost 40% of adults in the historical city bare all at bedtime.

Listed below is the top 10 list of cities baring all under the covers:


1.  Leeds 
2.  Sheffield 
3.  York 
4.  Southampton 
5.  Portsmouth 
6.  Plymouth 
7.  Cambridge 
8.  Manchester 
9.  Brighton 
10. Glasgow / Edinburgh 

The sleep study by Travelodge hotels also investigated which UK cities like to cover up at bedtime with Belfast, the dreamy city of Spires, Oxford and Chelmsford taking the lead.

Just 12% of Belfastians prefer to bare it all under the duvet and only 17% of Oxonians sleep in the nude. The biggest surprise was Essex, despite its image of girls wearing next to nothing on a night out it's Chelmsford which completes the top three list of cities covering up at bedtime. Only 18% of adults living in Chelmsford will bare everything beneath the sheets.

Listed below is the top 10 list of cities that like to cover-up at bedtime:


1.  Belfast 
2.  Oxford 
3.  Chelmsford 
4.  Leicester 
5.  Gloucester 
6.  Cardiff 
7.  Swansea 
8.  Coventry 
9.  Bristol 
10. Birmingham 

Shakila Ahmed, Travelodge spokeswoman, said: "Our research has highlighted a growing trend across the UK for 'Skinny Napping' as findings reveal that Britons are not shy to bare it all in a bid to get a good night's sleep.

"Even our hotel staff have reported cases of 'Skinny Napping' - sleepwalking customers is a common occurrence in hotels and over the last 12 months, 98% of sleepwalking customers have been naked men."

Researchers have reported that there are a lot of benefits to sleeping naked. The body naturally feels relaxed with no bondage of clothes and napping in the nude ensures the unobstructed flow of blood throughout the body, which helps in warming up the hands and feet, leading to a long deep comfortable sleep which makes it easier for the body to regenerate and repair itself, and build up energy for the day ahead. Also if you sleep naked with a partner it heightens the level of intimacy.

Further research findings revealed that another new trend is emerging across the UK with more Britons now wearing pyjamas for lounging in rather than for sleeping. Four out of 10 adults get changed into their pyjamas as soon as they get home from work as it helps them to relax and it signifies the end of a working day.

Over a fifth (22%) of British women admit they spend more time in their pj's than their normal clothing and confessed to doing the shopping and school run in, what used to be, the traditional sleep attire.

Notes to Editor:

The research was conducted among 2000 adults in September 2012 by OnePoll

About Travelodge:

The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 500 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at www.travelodge.co.uk, where room rates start at GBP 19 per night. The chain employs over 6,000 staff.

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