Click here to close now.

SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, AppDynamics Blog, Ed Featherston, Pat Romanski

News Feed Item

CarMD Launches New Infomercial Aimed At Getting More Consumers to Try the Easy-to-Use CarMD® Vehicle Health System™ Product

IRVINE, Calif., Nov. 17, 2012 /PRNewswire/ -- CarMD.com Corporation today announced the debut of its new direct response television infomercial production featuring host Mel Arthur of As Seen on TV and magicJack™ notoriety. The 28.5-minute infomercial features a brand new offer for the CarMD® Vehicle Health System™, designed to allow even more consumers to enjoy the benefits of this popular, easy-to-use product risk-free. The new creative begins airing on regional and national cable and network stations across the U.S. today. To see a clip from the infomercial, visit www.carmd.com and click the "Saw CarMD On TV?" button.   

The CarMD Vehicle Health System, which launched its first infomercial in 2009, is a product that has completely revolutionized how consumers approach car maintenance and repair decisions. Right out of the box, it provides everything to monitor a new or aging car's health, including an easy-to-use handheld device, software, USB cable, batteries and handy caddy. In seconds, the CarMD device can be plugged into any 1996 or newer car, light truck, van, SUV or hybrid to check for problems. This is ideal for used car inspections, peace of mind and as part of a regular maintenance program. CarMD also includes access to generate online Vehicle Health Reports to see if repairs are needed, what parts and labor should fairly cost so you don't overpay for car repairs, scheduled maintenance reminders, safety recalls alerts, and more.

The new infomercial features a 30-day trial offer. This guarantees that customers who take advantage of this limited-time DRTV offer may try CarMD risk-free for 30 days at absolutely no cost to them and with no questions asked should they wish to return the product. But CarMD vice president, Art Jacobsen, is confident that returns will be minimal.

"When consumers first hear about CarMD they find it hard to believe there's a product that can help the average driver monitor their car's health without getting dirty or running to the mechanic every time they have a problem. Even our biggest skeptics become advocates once they try our product and see that CarMD does exactly what we say it will and more," said Jacobsen. "We have testimonials from folks across the country who are astounded that a product like CarMD not only exists, but is easy to use, and can empower them in so many ways.  We're so confident that CarMD will deliver results, that we're willing to make this aggressive trial offer so more of middle America can try CarMD for themselves."

CarMD's target demographic is literally anyone who owns or is responsible for the upkeep of a 1996 or newer vehicle – foreign or domestic. Mel Arthur was tapped to oversee production of this new infomercial because of his past experience and success in helping companies such as magicJack reach mainstream America. The new CarMD spot is believed to be one of the fastest TV infomercials ever produced, with just one month from contract signing to initial airing. The spot is a new production and direction for CarMD, drawing on some of the creative from past CarMD infomercials, including the spot that earned 2011 ERA Moxie Awards Best Long Form of the Year -- Under $250,000.

The mission of Irvine, Calif.-based CarMD.com Corporation is to empower consumers and the vehicle market by providing the tools and information needed to make better-educated decisions about their vehicles' health and maintenance. An ISO 9001:2008-certified company, CarMD's premiere product is the CarMD® Vehicle Health System™ (MSRP $159.80). The company has built the largest, most up-to-date database of diagnostic trouble codes; expert fixes and repair costs, which it uses to compile the annual CarMD® Vehicle Health Index™. For more information, visit www.CarMD.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Art Jacobsen
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=90636

SOURCE CarMD.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
Announced separately, New Relic is joining the Cloud Foundry Foundation to continue the support of customers and partners investing in this leading PaaS. As a member, New Relic is contributing the New Relic tile, service broker and build pack with the goal of easing the development of applications on Cloud Foundry and enabling the success of these applications without dedicated monitoring infrastructure. Supporting Quotes "The proliferation of microservices and new technologies like Docker ha...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Information Technology (IT) service providers have historically struggled between the huge capital expenditure and long development cycles of building their own cloud versus the thin margins and limited flexibility of using public retailers such as Amazon Web Services (AWS). The emergence of wholesale cloud, and the technologies that make it possible, is revolutionizing how and by whom enterprise IT is delivered. Wholesale cloud is the game-changing third option between building your own (BYO) c...
Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. In his keynote at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how Microsoft teams who have made huge progress with a DevOps transformation effectively utilize operations staff and how challenges were overcome. Regardless ...
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, will cover the union between the two topics and why this is important. He will cover an overview of Immutable Infrastructure then show how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He will end the session with some interesting case study examples.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, outlined key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the ...
Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult-to-scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and ...
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a ...
"We have developers who are really passionate about getting their code out to customers, no matter what, in the shortest possible time. Operations are very focused on procedures and policies," explained Stan Klimoff, CTO of Qubell, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.