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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Kevin Jackson, Peter Silva

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Chevrolet launches full-scale Camaro Hot Wheels® Edition

ZURICH, November 19, 2012 /PRNewswire/ --

First-ever drivable Hot Wheels production model

The dream of millions of Hot Wheels® fans of all ages will come to life when the Camaro Hot Wheels® Edition arrives at Chevrolet dealerships early next year. This is the first time a full-size production Hot Wheels® car has been offered for sale by any manufacturer.

Blister packaging and orange race track not included.

"Millions of us grew up playing with Hot Wheels," said Chris Perry, vice president of Chevrolet Marketing. "Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages."

The Camaro Hot Wheels® Edition debuted at the Specialty Equipment Market Association (SEMA) Show in Las Vegas on Monday. A special run of the Camaro Hot Wheels® Edition will be produced in the first quarter of 2013 - and like the collectable toys on which it is based - when they're gone, they're gone.

"It's been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home," said Felix Holst, vice president of creative for the Mattel Wheels Division. "Personally, I can't wait to open the doors and see the Hot Wheels Camaro sitting in the garage."

The appearance of the Camaro Hot Wheels® Edition echoes the cues that Hot Wheels enthusiasts recognize, including a vibrant, graphics-accented metallic paint scheme. The result is instantly recognizable as a Hot Wheels.

The Camaro Hot Wheels® Edition is available in V8 coupe with manual or automatic transmission, blending exterior cues of the high-performance Camaro ZL1 with a Kinetic Blue exterior color and unique graphics. Exterior highlights include:

  • ZL1 rear spoiler
  • ZL1 front upper grille
  • Ground effects package, including front splitter and rocker treatment
  • Black 20-inch wheels
  • Two-tone matte hood graphic and rear taillight panel "blackout" graphic
  • Fender "flame" graphics
  • Hot Wheels grille and decklid logos.

On the inside, a black leather-trimmed interior is accented with red and black seat stitching with the Hot Wheels logo embroidered on the front seats. The instrument panel and door inserts are black, with the Hot Wheels-style flame decal on each door. Hot Wheels® Edition sill plates also distinguish the car, along with Camaro-logo premium floor mats with red edging.

The Camaro Hot Wheels® Edition features a 6.2L V8 coupled with a manual transmission that churns out 432 horsepower (318 kW) and 569 Nm of torque, or an automatic which develops 405 hp (298 kW) and 556 Nm of torque. The latter features fuel-saving Active Fuel Management.

The Camaro Hot Wheels® Edition, which comes with a seven-inch touchscreen full color radio with Bluetooth hands free and audio streaming, will be available to order in Europe as of November 8, 2012. The package price for Europe will be announced shortly.

FAST FACT: The original Custom Camaro 1:64-scale toy from 1968 was one of the original16 Hot Wheels issued and remains one of the most valuable Hot Wheels toys among collectors.

Hot Wheels® is a registered trademark of Mattel, Inc. All rights reserved.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of more than four million vehicles in more than 140 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine bold design, performance, innovation and practicality. They provide outstanding value for money. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand celebrated its centenary in 2011. The brand was re-launched in Europe in 2005. It is represented with a total of 2,500 sales and service outlets in Western and Central Europe. The European Chevrolet line-up includes the Spark city car, the small Aveo sedan and hatchback, the compact Cruze sedan and hatchback, the Orlando family van, the Captiva SUV, the legendary Camaro and Corvette sports cars  and the extended-range Volt electric car. In 2012, Chevrolet is launching the Cruze station wagon and the Malibu mid-size sedan. More information on Chevrolet can be found at http://www.chevrolet.co.uk or media.chevrolet.co.uk.

Vijay Iyer
Director, Chevrolet & Cadillac Communications, Chevrolet Europe
Tel.: +41-44-828-29-80
Mobile: +41-79-201-57-52
Fax: +41-44-828-25-35


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