SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Kobo Mini Available At The Amazing Low Price Of $49.99 For Black Friday And Cyber Monday In The U.S.

Kobo Mini is the perfect stocking stuffer this holiday season - Available through top Kobo retail partners

TORONTO, Nov. 21, 2012 /PRNewswire/ -- Kobo, a global leader in eReading with more than 10 million users worldwide, today announced that its Kobo Mini eReader will be offered at the special low price of $49.99 in-store for Black Friday on November 23rd and online for Cyber Monday on November 26th at top retailers across the U.S. The Kobo Mini is the world's smallest, full-featured eReader with a 5" touchscreen and WiFi connection, making it the perfect gift this holiday season.  This special offer is available at Best Buy and through IndieBound independent bookstores; customers can visit Kobo's U.S. Indie bookstore locator at www.kobo.com/indieholiday. In addition, Indie bookstore customers who purchase a Kobo eReader from now until November 26th will receive a free copy of the Art Forger by B. A. Shapiro

"The Kobo Mini is the perfect stocking stuffer this holiday season," said Wayne White, EVP and General Manager of Devices, Kobo.  "Across the United States, Americans can give their friends the gift of reading with the best eReaders available on the market and an online bookstore with more than 3 million titles to choose from."

KOBO MINI – SMALL IS A BIG DEAL
The Kobo Mini is the world's smallest and lightest, full-featured E Ink eReader available, offering the complete Kobo experience at a great value – and for a limited time at an even better price.  Proving that great things come in small packages, the 5" Kobo Mini weighs less than a paperback and easily fits in your purse or pocket. It's loaded with all of the amazing features Kobo customers have come to know and love. Just like reading print on paper, the no-glare 5" E Ink screen is easy on the eyes – even in bright sunlight – allowing people to read comfortably for extended periods of time. What's more, Kobo's eBook recommendations feature provides individually tailored book recommendations to the individual based on his or her interests and preferences. 

The Kobo Mini offers a wide selection of features that can be customized to suit anyone; from library and page-turning customization to the choice of 7 font styles with 24 font sizes and exclusive weight and sharpness settings. People reading with Kobo can extend their reading adventures online through Facebook by sharing their favourite books as well as posting their favourite passages and reading stats. Perfect for people on-the-go, young adults, and easy for kids to hold and read, the highly portable Kobo Mini holds up to 1,000 eBooks.  

A COLOR TO SUIT EVERY STYLE
The Kobo Mini is available in black or white, with three interchangeable SnapBack options available for purchase at participating retailers: Ruby Red, Purple and Teal. Additionally, Kobo's signature quilted back provides the ultimate comfortable reading experience for true booklovers as they dive into their favourite books.

FANTASTIC CYBER MONDAY PROMOTION ON THOUSANDS OF TITLES
Kobo is offering readers a fantastic Cyber Monday promotion with savings on thousands of titles, including perennial favorites, bestsellers and more. Customers can visit www.kobobooks.com/cybersale – on Monday, November 26th for 24 hours only ­– to redeem coupons for savings up to 80%.

GET THE KOBO MINI THIS BLACK FRIDAY/CYBER MONDAY FOR ONLY $49.99RETAIL STORE AND ONLINE AVAILABILITY 

In-Store Retail Location Availability for Black Friday – November 23rd

Online Availability for Cyber Monday – November 26th

Kobo's open platform encourages people to read anytime, anyplace and on the device they choose. The company's eReading platform automatically syncs people's libraries across Kobo's eReading devices and its free apps designed for virtually any desktop, tablet, eReader, or smartphone. With more than 10 million users across 190 countries, Kobo offers more choice than ever before with its new Family of eReaders, one of the world's largest online catalogues offering more than 3 million eBooks across multiple genres, with content across 60 languages.

KOBO EGIFT GIVING OPTIONS
Kobo makes giving the gift of eReading quick and easy. Customers have the option to give an eGift by simply choosing an eBook, picking a delivery date, and emailing it directly to the recipient. For those unsure of which eBook to choose, a Kobo eGift Card is the way to go—available in amounts of $10 to $100, eGift cards are simply emailed to friends and family members, allowing them to choose books that suit their tastes perfectly. Holiday shoppers are encouraged to browse Kobo's great gift ideas for everyone on their lists.

WHERE TO BUY
Kobo eReaders are sold at leading U.S. retailers: Best Buy and IndieBound independent bookstores.

For more information, please visit www.kobo.com.

About Kobo Inc.
Kobo Inc. is one of the world's fastest-growing eReading services offering nearly 3 million eBooks, magazines and newspapers. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a "Read Freely" philosophy and a passion for innovation, Kobo has expanded to nearly 190 countries, where millions of consumers have access to localized eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encourage others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe. For more information, visit www.kobo.com.

CONTACT: Cerys Godall, Director of Public Relations North America, +1-416-977-8737, [email protected]

SOURCE Kobo Inc.

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