SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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As the Search for Britain's Best Groomed Man Begins, a New Survey Reveals UK Men are Spending More Time in the Bathroom - with 60% Guilty of Sending 'Toilet Texts'

LONDON, November 22, 2012 /PRNewswire/ --



The research, commissioned by male cancer charity Orchid and shaving brand The Bluebeards Revenge, found that 1 in 3 UK men spend between 21-40 minutes in the bathroom every day, with West Midlands males rating top of this category (50%) and Welsh men being the least likely to spend extended time in the little boy's room (22%).

Not all of this time is spent on daily ablutions, however, with 60% of respondents admitting to sending text messages whilst on the toilet. Londoners are the most prolific toilet texters (70%); and the younger the man the more likely he is to 'lol' on the loo - 85% of men aged 18-24 surveyed admitted they had sent a bathroom SMS.

Whilst men are spending more time in the bathroom and the 'grooming gender gap' is narrowing, they are still failing to self-check for cancer, unlike their female counterparts who benefit from major health campaigns.

Rebecca Porta, Chief Executive of Orchid says: "Regular grooming not only makes you look and feel more confident, it gives you an opportunity to take an active interest in your physical wellbeing. The bathroom is the prime place for men to check for signs of male cancer.

"Our research shows that three quarters of UK men recognise that a lump in the testes could be a sign of testicular cancer - but 25% still never check their testes. Checking testes takes less than five minutes and is a vital first step in the battle against testicular cancer. If caught early enough there is a 98% chance of survival."

Orchid's new wallet-sized "Ball Basics" booklet gives a quick guide to self checking and testicular health. For a free copy, call Orchid on +44-(0)203-465-5766 or visit http://www.orchid-cancer.org.uk

Britain's Best Groomed Man
Orchid has teamed up with The Bluebeards Revenge to launch a nationwide search to find 'Britain's Best Groomed Man', with the winner securing a one-year modelling contract and a year's supply of shaving products. Visit http://www.bluebeards-revenge.co.uk/bestgroomed/ to enter the competition, the deadline is midnight 21/12/2012.

The survey was carried out by OnePoll, which interviewed 1,000 UK adults aged 16 and over in the UK, in October 2012. Full survey results, which include regional breakdowns, are available on request or can be downloaded by clicking here.

Notes to Editors

About Orchid
Orchid is the UK's only registered charity focused exclusively on male-specific cancers. Orchid exists to save men's lives from testicular, prostate, and penile cancers through pioneering research, the provision of specialist information and support, campaigns and raising awareness.

About The Bluebeards Revenge
The Bluebeards Revenge is a premium range of quality shaving and men's skincare products designed to combat tough stubble and tackle shaving problems like razor burn and rash.

For more information, please contact:

Lucy Noakes (Orchid): Tel +44-(0)203-465-5766: Email [email protected]

Nick Gibbens (The Bluebeards Revenge): Tel +44-(0)1752-898-191: Email [email protected]

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