SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

TELUS World of Science-Edmonton Offers Your "Last Chance" in Canada to See STAR WARS(TM) Identities: The Exhibition

EDMONTON, ALBERTA -- (Marketwire) -- 11/22/12 -- Is The Force strong with Edmonton? It appears so. This western Canadian city known for its sprawling West Edmonton Mall and an equally enormous river valley (22 times the size of New York's Central Park) was one of only two cities in all of North America to win the bid for STAR WARS(TM) Identities: The Exhibition.

STAR WARS(TM) Identities: The Exhibition is a truly out-of-this-world interactive exhibition appearing October 27, 2012 through to April 1, 2013 in the impressive TELUS World of Science-Edmonton. Like the science fiction franchise that inspired it, this interactive exhibition is huge. It includes 200 props, artwork, and original pieces from the Lucasfilm archives. In fact, it took 10 semi-trucks to move the artifacts and staging in, according to Mike Steger, director of marketing and communications with TELUS World of Science-Edmonton. The exhibition is visually stunning, of course - a sci-fi feast of sights and sounds - but the bigger deal is what children and parents will learn as they walk through it.

"It uses the characters from Stars Wars - particularly Anakin and Luke - as teaching tools," says Steger. The props and the particularly powerful video clips from the movies deliver the message.

As you go through exhibit, there are three main areas: origins, influences and choices. The exhibit teaches you how these three areas help develop your identity.

"Genetics, psychology, neuropsychology make you who you are. But to make it fun, how we're going to show this is through the universe of Star Wars," says Jacques-Andre Dupont, president of Montreal's X3 Productions and producer of the exhibit.

"It's entertaining, fun, and there's the glitz and glamour of Hollywood," adds Steger.

In fact, it's sort of like seeing the Star Wars movies for the very first time - with the added thrill of actually being in them. Before you enter, you are given a radio with an earpiece and a wrist-band that allows you to interact with what you will see.

As you walk through the 10,000 square foot exhibit, you learn about Origins (genetics, culture, and family), Influences (mentors and friends) and Choices. In the Choices station, you are given a series of questions about how you would react to a specific hypothetical event in the Star Wars universe. Making the whole experience especially exciting, your wrist-band triggers various audio and video experiences that offer more explanations of the artifacts you're seeing.

To say that the artifacts in this exhibit are incredibly cool is an understatement. Straight from the Lucasfilm Archives, you will see original Stormtrooper helmets from the Episode IV: A New Hope and Episode V: The Empire Strikes Back. There is also a display of Yoda, including the very first concept drawings of this mythic character. "The Millennium Falcon is my favourite artifact," says Steger. "To see some of the models from the movies is really exciting, but this one especially!"

This is an entirely new exhibit created by X3 Productions out of Montreal. After spending a couple of years of designing and building, it launched this last spring in April in Montreal. In September it packed up and came to Edmonton. This is the second-only appearance that STAR WARS Identities(TM): The Exhibition will be making in all of North America. "Edmonton is your last chance to see it before it goes to Europe and Asia," says Steger.

Looking for more things to do in Edmonton this winter? Edmonton offers fantastic choices in shopping and dining, a vibrant arts scene, and don't forget, it's also Canada's festival city, with cultural celebrations and festivals all year - including ones that celebrate how out-of-this-world beautiful Edmonton is at this time of year.

Visit Edmonton.com for more information on Edmonton Tourism, or follow us on Twitter and like us on Facebook.

Edmonton Economic Development Corporation (EEDC) provides leadership in economic development, markets Edmonton as a must-see destination, manages the Shaw Conference Centre and Edmonton Research Park, and acts as a stakeholder in TEC Edmonton, a joint venture with the University of Alberta. For more information, visit www.edmonton.com Learn more about Edmonton through the stories of people who've experienced it at www.edmontonstories.ca

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...