Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, AppDynamics Blog, Roger Strukhoff

News Feed Item

Tennent's Captures 'Scotland to a T' with Launch of Iconic New Pint Glass

GLASGOW, Scotland, November 23, 2012 /PRNewswire/ --

'Shaggy cows needing haircuts...Gold medal winning thighs...Sun's Oot Taps aff!'

The nation has spoken! And after over 3000 entries, a nationwide tour and weeks of debate to select 36 winning comments....Scotland's favourite pint Tennent's Lager has today (22nd November) unveiled its much anticipated Scotland pint glass in time for St Andrew's Day celebrations.

     (Photo: http://photos.prnewswire.com/prnh/20121123/577994-a )

     (Photo: http://photos.prnewswire.com/prnh/20121123/577994-b )

The warmth, wit and wisdom of the Scottish people is emblazoned across this limited edition version of Tennent's iconic pint glass, which will be in pubs across the country as a glass is raised to Scotland on 30th November.

The 'Scotland to a T' campaign began this summer when Tennent's handed its glass over to the public and asked them what makes them smile the most about Scotland - with the aim of creating a unique snapshot of the nation in words and pictures.

The resulting glass design contains a funny and moving mix of the things that people love about their home country. It shows that Scots are proud of their national treasures - from the 'The Big Yin', the 'squadrons of midges' and the 'Tartan Army' to the famous 'Hampden Roar' and of course, 'T in the Paaarrk!'.

People voted Scotland as 'a nation of innovators', as the place 'where the rest of the world comes to party', and confessed a love for 'cheering when we cross the border' and going 'out on the randan'.

The quirks of our national tongue are celebrated, as Scotland is the place where 'two positives make 1 negative (aye right!)', 'where 'how' means 'why' and 'where 'hunners' means 1,2 or 3'!

Our 'dreich' weather also gets a special mention and we are 'the only country made more beautiful by rain'...although Scotland is also hailed as the place 'where umbrellas go to die'!

To further celebrate, Tennent's has created an animated film inspired by and bringing to life some of the phrases on the glass. This will be available at http://www.youtube.com/watch?v=NzrHp8iAYoI as a humorous and fitting 'toast' to St Andrew's day.

Commenting on the 'Scotland to a T' campaign and the unveiling of the new glass, Tennent's Lager Marketing Manager Jane Cannon said: 'Tennent's is a big part of Scottish life and culture and our drinkers really captured that with their brilliant response to this campaign. It was no easy task to pick a shortlist of words and images from so many great entries, but it's been a lot of fun and we're really proud of the finished glass. Here's hoping we'll see it raised across the country to celebrate St Andrew's Day.'

The Scotland to a T campaign follows the hugely successful regional glass campaign from last year, which handed the Tennent's pint glass over to drinkers to describe their home 'cities to a T' - resulting in 6 eye-catching glasses that were distributed and sold in their thousands across the country.

Tennent's latest campaign was launched on Tennents.com and the brand's Facebook page and was supported by a tour of the country with a 'Scotland to a T' booth which allowed people to express their views on video.

In celebration of St Andrew's Day, full window displays of the quotes and images from the glass will also be on show at select pubs across Scotland and the glass will be available to purchase at tennents.com from 1st December priced £6.50.

Notes to editors:

Tennent Caledonian

  • The Tennent's business has been brewing since 1740 at the historic Wellpark Brewery in the east end of Glasgow - built by H&R Tennent and today the oldest running commercial concern in Glasgow
  • Founded in 1885, Tennent's Lager is known as an industry pioneer, recognised as being the first commercial lager to be produced to scale in Scotland (and one of the first in the UK) and at the forefront of introducing canned and draught lager to the UK
  • The brand is renowned for its iconic 'Red T' logo and for its innovative marketing campaigns, including some of Scotland's most memorable and entertaining advertising
  • In November 2010 the business opened its Tennent's Training Academy on-site at Wellpark. This state-of-the-art facility provides high quality industry training that is accessible for the entire industry - not just for Tennent's customers
  • In October 2011, Tennent Caledonian launched a major new beer brand for Scotland - Caledonia Best - made with 100 per cent Scottish barley
  • In March 2012 Scotland's First Minister the Right Honourable Alex Salmond MSP opened a new £4 million bottling line at Wellpark Brewery
  • In April 2012 Tennent Caledonian launched a new premium export lager for the Scottish market: Tennent's Original Export - brewed in Glasgow using the finest natural ingredients.
  • In July 2012 Tennent Caledonian was awarded a series of gold, silver and bronze medals at two of the toughest global beer quality challenges: the Monde Selection in Belgium and the International Beer Challenge. Three of the business's new brands fared well in the competitions, with five medals awarded for Tennent's Original Export (UK market), and Tennent's Scotch Ale / Tennent's Extra (Italian market).
  • This summer three of Tennent Caledonian's flagship products were part of a unique Scotland House showcase for the 2012 Olympic Games. As the eyes of the world turned to London, Tennent's Lager, Caledonia Best and Tennent's Original Export were amongst the very finest food and drink on offer in the city. The Scotland House initiative was hosted by the Scottish Government with partners including Scotland Food & Drink.
  • In September 2012 the Tennent's Original Export outdoor billboard campaign scooped a series of accolades at the Scottish Creative Awards, including the Grand Prix award, 48 or 96 Sheet Poster, Art Direction and the Outdoor Campaign Awards.

SOURCE Tennent's Lager

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
WebRTC Summit has announced today that Peter Dunkley has been named summit chair of WebRTC Summit 2015 New York. The 4th International WebRTC Summit will take place on June 9-11, 2015, at the Javits Center in Manhattan, New York. @ThingsExpo anticipates 90% of WebRTC companies & developers will monetize their products & services through IoT by 2016. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science...
Participants will reach the final if their IoT solution is liked. A community vote will determine the best solutions submitted in each country, after which an expert jury will select the national winners and the best international IoT solution. Each country's best solution can win a national marketing campaign worth up to €30,000 and become a partner in Deutsche Telekom's participating markets. The winning international solution can become partner of Deutsche Telekom Group across all eight coun...
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual...
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
ProfitBricks, the provider of painless cloud infrastructure for IaaS, today announced the release of a Node.js SDK written against its recently launched REST API. This new JavaScript based library provides coverage for all existing ProfitBricks REST API functions. With additional libraries set to release this month, ProfitBricks continues to prove its dedication to the DevOps community and commitment to making cloud migrations and cloud management painless. Node.js is an open source, cross-pl...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubN...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...