SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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C Spire Wireless First U.S. Carrier to Introduce New SHARED Data Plans without Costly Fees to Monitor Data Usage and Avoid Overages

C Spire Wireless, the only U.S. wireless provider that offers a suite of personalized services, announced today that it will soon introduce new plans that allow customers to share data across multiple devices without the worry about surprise bills.

The SHARED Data plans allow customers to share a single data allowance on up to 10 devices without costly fees to monitor data usage and avoid overages. The plans include unlimited talk, text and picture messaging on the nation’s only personalized network. Video streaming and mobile hotspot service are included in the SHARED Data plans at no additional charge.

C Spire’s game-changing SHARED Data plans debut on December 3 and will be available to both new and existing customers who want the simplicity, convenience and hassle-free option of sharing one data plan on up to 10 feature phones, smartphones, tablets, modems and other connected devices with no subsequent bill surprises.

“As part of our long-standing commitment to keep the customer in control of their wireless experience and to offer competitive, no overage plans, our SHARED Data plans offer simple, easy and worry-free options to share data without concern about costly, surprise bills,” said Suzy Hays, senior vice president for Brand Management and Personalization. “Whether choosing our industry-leading CHOICE plans or SHARED Data plans, you know that you’re always getting the most personalized plan that best fits how you use your phone, smartphone or other wireless device.”

Using SHARED Data Plans

Customers can start using one of C Spire’s SHARED Data plans by selecting their devices and choosing a plan that includes unlimited talk, text, picture messaging and a shared data allowance that starts at 1 GB for $50. Monthly line access costs included $20 for USB modems, tablets and other connected devices, $30 for feature phones and $40 for smartphones. Customers can choose shared data allowances ranging from $50 a month for 1 GB up to $150 for 20 GB. Larger quantities of monthly shared data can be purchased if needed.

As with most of its personalized experiences and plans, C Spire conducted research with its Circle and Inner Circle forums, a community of customers who provide their opinion and help shape their wireless experiences, in developing the suite of new SHARED Data plans. “Now customers get the ultimate in personalization through the ability to choose up front the plan they want and the price that best fits how they use their phone along with the flexibility of sharing a single data allowance across multiple devices,” Hays said.

Unlike other wireless providers that charge customers $5 per line to monitor usage and automatically impose a $15 per GB charge each time users go 1 KB over their monthly shared data allowance, C Spire alerts customers and offers them simple and easy to understand options to purchase - or “top up” - their data allocation with more affordable shared data passes as needed throughout the month. The passes, unique to C Spire, start at $10 for 500 MB and range up to $75 for 5 GB.

Similar monthly shared data plans also are available for business customers ranging from 1 GB for $50 up to 70 GB for $600. Businesses who share a data plan with more than 10 devices are subject to monthly minimum data purchase requirements. Additional shared data passes also can be purchased as needed throughout the month, Hays said.

Switching to a SHARED Data+ Plan

In keeping with C Spire’s long standing policy, customers can add or switch to a new SHARED Data plan without additional fees as there is no fee or contract extension required to make the move. C Spire will help customers choose the best SHARED Data or CHOICE plan option.

Choice Plans Personalized for You

The Choice plan structure is an industry first, allowing C Spire customers the flexibility to personalize their individual voice and data plan based on their personal needs. “We’re staying true to offering fair and easy-to-manage plans that are created with our customers in mind,” Hays said. “Customers choose their personalized plan features up front and know their monthly bill in advance, giving them unmatched value and the freedom to use their phones without worry or overages.”

C Spire’s Choice D smartphone plans for individuals range from $60 to $80 a month for nationwide voice, text, pictures and mobile web. The Choice D+ plans, which range from $80 to $100 a month, include streaming in addition to the other features for individuals. Family plans are also available with similar features and personalized options.

For more information about C Spire’s industry leading CHOICE D and D+ plans or its new SHARED Data plans, go to www.cspire.com/plans.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by providing recommendations for apps, music, movies and books that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire, Twitter at www.twitter.com/cspire or Google+.

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