SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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REMINDER: Support the Fight Against HIV/AIDS by Observing Five Minutes of Silence on World AIDS Day

MONTREAL, QUEBEC -- (Marketwire) -- 12/01/12 -- The Farha Foundation, Quebec's leading HIV/AIDS fundraising organization, brings the CA MARCHE 2012 campaign to a close by paying tribute to those that have been touched by this terrible disease. In recognition of World AIDS Day on December 1, 2012, the Farha Foundation invites everyone to partake in five minutes of silence online.

"Despite the inclement weather, our walk on September 30 was successful and we continue our efforts to engage our community as this campaign comes to a close. The Farha Foundation is the first in Quebec to request five minutes of silence online to support HIV/AIDS awareness and we are very proud of this," states Linda Farha, Farha Foundation Spokesperson. "This eco-friendly initiative takes place primarily through social media, and the hashtag "#5MinutesForAIDS" was created for everyone to share on Twitter. We are doing what we can to sensitize everyone about this terrible disease that affects some 20,000 men, women and children in Quebec alone. Social media allows us to reach a broad audience at once including our youth in hopes that we may educate them."

On December 1 from 12:00 p.m. to 12:05 p.m. EST, the Farha Foundation will ask everyone to refrain from engaging in any online conversation including tweeting, posting, emailing or texting in recognition of 20 years of tireless work in the fight against HIV/AIDS. Unity creates strength, and it's by combining forces that we can one day see an end to this disease. Please click on the following link to pledge your commitment to this initiative and five minutes of silence online:

www.facebook.com/FondationFARHAFoundation/app_208195102528120

The Farha Foundation would like to thank the sponsors of CA MARCHE 2012, whose contributions helped make the walk possible. They include: major sponsor Bristol-Myers, Squibb Canada; platinum sponsor Gilead; gold sponsors CTV, Cytronics, the City of Montreal and Zenergy Communications; silver sponsors Merck and Naya; as well as bronze sponsors Abbott, Atex, Audio Z, MetroMedia, Rouge FM, Thera Technologies, TVA Publications and Virgin Radio.

There is still time to take part in the CA MARCHE 2012 campaign by visiting camarche.ca. Continue to raise money and help the Farha Foundation reach its $400,000 goal. The campaign ends on World AIDS Day, December 1, 2012.

About CA MARCHE

CA MARCHE (camarche.ca), one of the first Farha Foundation events to emerge in 1993, is an annual walkathon of 7 kilometers, gathering thousands of people, with the aim of raising funds and sensitizing the population to the HIV/AIDS cause.

To maximize awareness for the event, the Farha Foundation asks you to spread the word to as many people as possible. In doing so, you will contribute directly to helping those living with HIV/AIDS, a disease that currently infects as many as two people a day in Quebec. For more information, please visit camarche.ca.

About the FARHA FOUNDATION

The Farha Foundation is Quebec's leading fundraising organization, committed to helping men, women and children living with HIV/AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS epidemic.

Since 1992, the Farha Foundation has distributed over $8.7 million to some 76 organizations throughout Quebec, providing care and services (housing, medication, food, palliative care, homecare, etc.), as well as AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To learn more about the Farha Foundation, please visit farha.qc.ca.

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