|By PR Newswire||
|December 3, 2012 07:30 AM EST||
SHREVEPORT-BOSSIER CITY, La. and ATLANTA, Dec. 3, 2012 /PRNewswire/ -- BVM Capital today announced that it has made a seed round investment in health and fitness gaming innovator Fitness Interactive Experience (FIX). FIX is dedicated to helping people achieve enhanced levels of fitness and health by making fitness fun, accessible and socially connected through harnessing the power of massively multiplayer on-line games. FIX is developing an interactive social media platform designed to make the pursuit of fitness an engaging and enjoyable game. FIX's first health activity game, UtiliFITTM, is focused on helping people reduce sedentary behavior and live more active, energetic lives. FIX plans to initiate closed beta testing on UtiliFIT in the coming weeks. BVM's seed capital investment will allow FIX to add additional product development headcount, allowing for more robust feature development and more rapid product iterations.
"The opportunities for socially connected fitness games such as UtiliFIT to positively influence health behavior on a mass scale are enormous and could be a game changer," said Tim Church, MD, PhD, MPH, Professor of Preventative Medicine at Pennington Biomedical Research Center at Louisiana State University and a member of FIX's Strategic Advisory Board. "With their deep background in socially connected video games, the FIX team is uniquely positioned to develop interactive on-line games with the potential to generate a level of behavioral change previously only achievable in controlled clinical studies, by making ongoing participation in fitness and health activities engaging and fun."
Founded in 2012, FIX has recently finished prototyping UtiliFIT, a mobile platform-based activity game that challenges its players to complete micro-physical challenges throughout the day. UtiliFIT enables players to cooperate and compete with each other on a large scale and to interact meaningfully with people around the world while building healthier, more active lives. An early playable beta version of the game will become available in December – just in time for New Year's resolutions and to help offset holiday season weight gains. More information about UtiliFIT can be found at www.utilifit.com.
"We are delighted that the BVM healthcare venture capital team recognizes the potential of our unique approach and our first product UtiliFIT at this early pre-revenue stage," said Mike Tinney, Founder and CEO of FIX. "Our team's primary background is in large-scale, interactive, on-line video games, and BVM's involvement brings us complementary expertise and contacts in key healthcare markets."
"We're very pleased to provide early stage support to health gaming innovator FIX in this exciting new field," added Ross P. Barrett, Managing Partner of BVM Capital, who will be joining the FIX Board of Directors. "FIX has a strong, proven management team addressing a very large and rapidly growing market. The company's deep expertise in creating popular multiplayer online games on a global scale and its early product validation differentiate FIX from its competitors. As venture capitalists, we are committed to helping build great companies, and we look forward to working with the FIX team to help them achieve their exceptional potential."
Massively multiplayer on-line games (known as MMOs and MMOGs) are multiplayer video games that are capable of supporting hundreds or thousands of players simultaneously. By necessity, they are played on the Internet and are ongoing. They can be played on personal computers and increasingly on newer game consoles, as well as mobile devices and smartphones. MMOGs enable players to interact with each other on a massive scale. They include a variety of gameplay types, representing many video game genres.
Fitness Interactive Experience is dedicated to making fitness fun, accessible and socially connected through an interactive social media platform designed to make the pursuit of fitness an enjoyable and engaging game. FIX's first game, UtiliFIT, is focused on helping people reduce sedentary behavior and live more active, energetic lives. FIX was founded by Mike Tinney, former executive of CCP Games, publisher of the award-winning massively multiplayer game, Eve Online. For more information about FIT and UtiliFIT, visit www.fix-fit.com.
Louisiana-based BVM Capital LLC is a Southeast-focused venture capital firm that provides equity capital to early and expansion stage companies with proprietary technology platforms or unique products addressing large markets. BVM has provided seed funding to a number of innovative life science and health care portfolio companies, including Esperance Pharmaceuticals, Calosyn Pharmaceuticals, Embera Neuro Therapeutics, Jenrin Discovery, NuPotential and NuMe Health. Digital media investments include Body Evolution and Lets Go Gumbo. For more information, visit www.bvmcap.com.
Brandon Smith or Matt Frary
310 404-9906 or 310 714-6767
SOURCE BVM Capital LLC
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Nov. 21, 2014 07:15 PM EST Reads: 824
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Nov. 21, 2014 07:15 PM EST Reads: 711
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Nov. 21, 2014 07:15 PM EST Reads: 668
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
Nov. 21, 2014 07:00 PM EST Reads: 980
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 868
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Nov. 21, 2014 07:00 PM EST Reads: 1,020
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Nov. 21, 2014 07:00 PM EST Reads: 988
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Nov. 21, 2014 06:45 PM EST Reads: 825
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Nov. 21, 2014 05:30 PM EST Reads: 915
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Nov. 20, 2014 11:45 PM EST Reads: 1,302
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 20, 2014 10:30 PM EST Reads: 1,182
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment...
Nov. 20, 2014 09:15 PM EST Reads: 1,226
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Nov. 20, 2014 09:00 PM EST Reads: 1,377
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 20, 2014 07:30 PM EST Reads: 1,385