SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Spring Into Style With River Island's SS13 Kidswear Range

LONDON, December 6, 2012 /PRNewswire/ --

Waving goodbye to the cold, dull days of winter, River Island Kidswear welcomes uplifting designs, a feel good colour palette, and lightweight fabrics into its new collection for Spring/Summer 2013

The Kidswear SS13 range continues to take inspiration from the adults' mainline collections, but the clothes are developed especially for kids in mind. Whilst parents will breathe a sigh of relief to the quality of fabrics and great prices on offer, kids will just love the fashion-forward but wearable items available.

For GIRLSWEAR, the season kicks off with the OVERLOAD trend. It's a story that bursts with bright colours and clashing prints which promises to be loud but with an urban feel. This vibrant story of over-the-top bling is bringing the fun back to fashion and is perfect for any young trendsetters out there. Neon orange highlights, pops of pink, hints of lime and flashes of gold are lifted from a monochrome background.

The SUNNY DAZE trend takes a more girly, relaxed approach to dressing and is reminiscent of long hazy, summer days. Whitened pastels of lemons, peach sorbets, bleached denim and creams set the scene against indigo washes and pink neon. With cute lace dresses that sit alongside denim shorts and candyfloss-coloured t-shirts, it's an airy kitsch story which would seem appropriate for the shores of Palm Springs.

FRONTIER is a casual look which focuses on western, Americana detailing. Authentic denim takes centre stage with ripped jeans, sleeveless denim jackets and western shirts. American-themed and urban print t-shirts are important to this story, along with textured Navajo prints, cream lace and crochet effects. For those mini-fashionistas that love to accessorise to the max, washed tan leather western boots, trucker caps and fringed bags will finish this look off perfectly.

BOYSWEAR has been toughened up for Spring/Summer 13 with the RENEGADE trend. Combat and military detailing has been interpreted into a relaxed and modern feel with camouflage jackets and shorts, heavy wash denim shorts and monochrome printed T-shirts.

The STREETWISE look is a denim-based story which has a strong '90s urban hip-hop vibe to it. The different washes of denim are lifted with dashes of coral reds, washed orange and monochrome.  High tops and baseball caps are important to this look, as well as city scene graphics and typography graphics found on T-shirts.

Boyswear is smartened up for summer with the OXFORD trend. Preppy stripes, canvas badges and rolled hems are all key. Pastel jersey t-shirts and polo shirts are worn with clean-look Oxford shorts and smart blazers, it's a formal but fun look.

The River Island kidswear range, which is available from age 3-12 years, continues to grow from strength to strength and is now available at http://www.riverisland.com and in over 90 stores in both the UK, and internationally.

SOURCE River Island

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