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SYS-CON MEDIA Authors: Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski, Liz McMillan

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Max Jaffe Promoted to Director, Real Time Trading & Optimization at 24/7 Media

24/7 Media, a global leader in digital media and technology, announced today the promotion of Max Jaffe to Director, Real Time Trading and Optimization. Additionally, several other members of the Campaign Management team have also been promoted.

In his new role Jaffe oversees 24/7 Media’s Real Time Bidding, optimization and campaign performance as well as a business analyst team that handles reporting and analytics for clients of 24/7 Media.

On the Campaign Management team, which is focused on setting-up and optimizing every campaign for 24/7 Media’s range of clients, Lesley Keller, Andrew Kahen and Andrea Russell have been promoted to Manager, and Anthony Martin is now a Senior Campaign Manager.

These promotions, which are effective immediately, reflect, the depth, experience and skill that Campaign Management brings to 24/7 Media’s clients.

About 24/7 Media, Inc.

24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis.

This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.

24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit www.247media.com.

24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to: www.networkadvertising.org.

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